JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa.
The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record taniwha and their presence through time. It features the simple "taniwha" wordmark, expressed in diverse forms to encourage open interpretation and reflection of our environment.
Leading Out-of-Home media company JCDecaux New Zealand has upgraded all screens in Auckland Airport’s high-dwell domestic terminal baggage area from static to digital. With over 55 per cent of domestic passengers checking-in luggage, these screens provide advertisers a significant opportunity to deliver campaigns that are memorable and influential.
Leading Out-of-Home media company JCDecaux has partnered with the Victorian Department of Transport and Planning and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation, to install Australia’s first original piece of Indigenous artwork connected to a new Digital Large Format billboard across Australia’s busiest road, the West Gate Freeway.
JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform.
Leading Out-of-Home media company JCDecaux New Zealand has released the results of its latest proprietary research project, which revealed that Out-of-Home creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13 per cent uplift in category mental availability versus weakly coded ads.
Leading Out-of-Home media company JCDecaux has won a tender for Queensland Rail which will see it significantly expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second largest state.
