Viewing entries tagged
Out-of-Home
JCDecaux presents its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.
Leading Out-of-Home media company JCDecaux New Zealand has redefined its sales team to further strengthen its ability to serve ever-changing market demands.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “As we navigate the evolving media landscape, we’ve made some impactful changes to our structure, and some exciting new appointments, to align our business with key areas of market growth and opportunity. These changes bolster our capacity to serve our clients and emphasise our commitment to continuous improvement."
Leading Out-of-Home media company JCDecaux New Zealand is proud to be the exclusive Out-of- Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024.
Phil Eastwood, General Manager of JCDecaux New Zealand said: “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: “‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team.”
JCDecaux has announced the introduction of global airport programmatic digital Out-of-Home (prDOOH) trading. The first-of-its-kind solution allows brands and agencies to effortlessly execute targeted, dynamic and contextualised campaigns across JCDecaux’s Airport network globally.
Leading Out-of-Home media company JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. Bronwyn will join the company’s nine-strong executive leadership team effective from 1 February 2024.
Leading Out-of-Home media company JCDecaux New Zealand has introduced new capabilities to planning and audience measurement tool Calibre, which now allows the measurement of reach and frequency across the inside of airport terminals.
Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New Zealand start-up business Nourish co-founded by Kiwi entrepreneur Michael Taylor.
Leading Out-of-Home media company JCDecaux Australia and New Zealand announced its partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media buyers to make more sustainable choices.
Leading Out-of-Home media company JCDecaux New Zealand today announces it is resetting its climate strategy to prioritise becoming net-zero by 2050. The new strategy means it will no longer aim for carbon neutrality as it pushes for more ambitious emissions reductions.
The announcement comes as JCDecaux receives its Toitū “net carbonzero” carbon neutral certification for 2023 (Scope 1 & 2), that saw a significant 54 percent reduction in emissions.
To celebrate the launch of its new premium Sundaes range, Ben & Jerry’s and leading Out-of-Home media company JCDecaux have partnered to create an ice cream-themed activation that gives Bondi commuters the opportunity to enjoy the sweet scent of salted caramel as they wait for the bus.
Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide.
Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our expanded network will deliver even more opportunities for brands to leverage key locations and main arterials to drive coverage, viewability and impact.”
Leading Out-of-Home media company JCDecaux has announced the appointment of leading industry veteran Phil Eastwood as the new General Manager New Zealand.
Andrew Hines, Chief Operating Officer of JCDecaux ANZ, said: “With an extensive background in the Out-of-Home advertising industry and a proven track record of success, Eastwood brings a wealth of experience and expertise to JCDecaux. He will be responsible for driving the company’s strategic vision and continued growth and success in the local market.
Leading Out-of-Home media company JCDecaux today announced changes to the New Zealand business.
Mike Watkins has decided to step down as Country Head of New Zealand and depart from the business. Mike led the New Zealand team since 2016 (including prior to JCDecaux’s acquisition of APN in 2018).
Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches.
Leading Out-of-Home media company JCDecaux Australia has partnered with Universal Pictures Australia on behalf of Warner Bros., and Essence Mediacom, to launch ‘Paint Australia Barbie Pink!’, a captivating campaign designed to transform the nation into a vibrant and unforgettable celebration of Barbie, the biggest and pinkest movie event of the year.
Leading Out-of-Home company JCDecaux New Zealand, has released its latest research report, "Gen Z: The In Real Life Opportunity." This comprehensive study provides New Zealand brands and marketers with invaluable insights into effectively connecting with the increasingly influential Gen Z consumer segment.
Leading Out-of-Home media company JCDecaux announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018.
Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts.
Leading Out-of-Home media company JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental.
A new study carried out by leading Out-of-Home media company JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
