DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximising media quality, campaign performance and advertising ROI.