Leading Out-of-Home media company JCDecaux New Zealand has redefined its sales team to further strengthen its ability to serve ever-changing market demands.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “As we navigate the evolving media landscape, we’ve made some impactful changes to our structure, and some exciting new appointments, to align our business with key areas of market growth and opportunity. These changes bolster our capacity to serve our clients and emphasise our commitment to continuous improvement."
Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a survey of 530 advertising professionals across agencies, brands and ad technology suppliers in the Australian market conducted in July 2022.
TotallyAwesome, Australia’s most advanced digital media network for GenZ and families, has launched TotallyAwesome Programmatic Playground, a world-first digital platform that allows APAC advertisers to engage with under 18’s in brand safe environments at scale using programmatic technology.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region including Australia and New Zealand.
Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising has announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces, with Google’s DoubleClick Bid Manager the first DSP to integrate. Rubicon Project is the only third party exchange to currently offer programmatic guaranteed buying for all deal types within the DoubleClick Bid Manager Marketplace Interface.
