The Australian internet advertising market has grown 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to the IAB Australia Internet Advertising Revenue Report (IARR) which was released today.
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PwC Australia
The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7% year-on-year. This was a slowdown from the growth of 9.1% reported in 2022, however, a positive trajectory in a tough year for advertising, with stronger growth experienced in the second half of the year.
The local Australian online advertising market reached $14.2 billion for the financial year ending 30th June 2023 according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election. However, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.
The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.