Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, a global study examining how PR and communications teams are planning, prioritising and adapting amid increasing scrutiny and resource constraints. The report revealed a lack of resources and proving ROI (return on investment) as the top challenges for PR professionals, while 40% of organisation’s leaders have a limited understanding of their PR team's work.