LiveRamp and Magnite, the world’s largest independent sell-side advertising company, today announced a global integration to enable the world’s largest publishers and advertisers to leverage omnichannel addressability across Magnite’s CTV SSP, Magnite Streaming. This integration builds on existing support of LiveRamp’s privacy-centric identifier, RampID, within Magnite DV+.
Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, has announced that Yael Milbank has been appointed to the newly created role of Managing Director, Australia and New Zealand. Yael brings over 20 years of experience across both markets to the role, including at TVNZ and TradeMe, where he led sales teams and owned senior internal and external relationships, before joining Magnite in 2016. In his seven years as Magnite’s Managing Director, New Zealand, Yael worked closely with broadcasters and publishers to ensure that their complex needs were met through strong product adoption, best-in-class technology, and unrivaled service levels.