Industry interest and support for IAB Australia continues to grow, with 13 new members joining the industry body in the first four months of this year. The new members who include brands, publishers, agencies and adtech companies, were drawn to the IAB by the opportunity to engage in industry discussions and initiatives, either through participation in Councils and Working Groups or as general members. The ability to access policy advice on regulatory issues, industry best practice guidelines and advertising and measurement standards, as well as attend all IAB events free of charge are other popular benefits of membership.