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advertising industry
IAB Australia has issued a strong warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise ad spends on these sites as well as with any associated participants. To assist understanding of the issue, the IAB Executive Tech Council has issued a Made for Advertising guidance paper with clear definitions and recommendations.
Scope3, the source of truth for supply chain emissions data across the media and advertising industry is expanding into Australia, where it will build a strategic hub for product development and collaborative go-to-market teams serving Australia and the broader JAPAC region. Sydney based June Cheung has been appointed Head of JAPAC and will lead Scope3’s expansion and strategic partnerships in the region.
IAB Australia has announced the appointment of Liz Eades as Director of Learning and Development. The newly created role will see Eades steer the development, design, and delivery of practice-based education to further close the skills gap in the advertising industry. Her immediate priorities will include building relationships with tertiary education institutions, shaping bespoke corporate training offerings, working with IAB Talent and Careers Working Group and supporting members with onboarding and training talent.
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