Leading Out-of-Home media company JCDecaux New Zealand has introduced new capabilities to planning and audience measurement tool Calibre, which now allows the measurement of reach and frequency across the inside of airport terminals.
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audience measurement
Leading Out-of-Home media company JCDecaux today announced it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.
IAB Australia has appointed Ipsos as the industry’s exclusive and preferred supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
IAB Australia has laid out its plans to future proof the industry supported standardised digital audience measurement currency with the removal of the reliance on 3rd party cookies and 3rd party data providers, while also addressing the future role of industry content data with increasing programmatic buying.