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brand safety
Australian brands are responding to the gaming boom, with FMCG, automotive, travel and government chasing the high engagement and superior brand safety opportunities offered by mobile gaming according to new research report released today by InMobi, the world’s leading independent marketing cloud.
The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian agencies servicing both clients and publishers as they strive to drive more efficient results for their clients according to a research report released today by IAB Australia.
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