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carbon emissions
At this week’s IAB Australia’s MeasureUp conference, AdNetZero, Scope3 and WPP Media will explore the real-world application of sustainable media planning, including challenges, client feedback, and practical advice for others looking to get started. In a session moderated by AdNet Zero, WPP Media will share results from its Digital Sustainability Initiative, which has simultaneously reduced emissions and improved media performance across more than two dozen campaigns.
Pivotus is the first Australian independent media agency to partner with Scope3, the collaborative sustainability company decarbonising media and advertising. The partnership allows Pivotus to use Scope3’s Collaborative Sustainability Platform (CSP), including its new Media Reporting product to deliver unmatched accuracy in measuring and reporting advertising emissions for its clients, leading with the University of Tasmania.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, today launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This launch represents a significant departure from the industry’s previously fragmented approach to decarbonisation.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance.
The programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed. That’s according to Scope3’s ‘Q1 2023 State of Sustainable Advertising’ report, providing the most comprehensive data ever compiled on the digital advertising sector’s carbon footprint.
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