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consumer intelligence
Australia continues to assert itself as a leader in digital engagement, ranking among the top nations worldwide for consumer willingness to pay for premium digital content. New insights from the Digital 2024 - October Digital Statshot report reveals that Australia is in the top 5 globally and the highest in Asia Pacific for digital content purchases.
Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
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