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consumer intelligence
Meltwater, a global leader in media, social and consumer intelligence, has today launched GenAI Lens in Australia, a first-of-its-kind enterprise-ready, multi model GenAI tool. Available through Meltwater’s Monitor feature, allows companies to monitor and analyse how their brand, competitors and industry are represented across the world’s most widely used generative AI platforms.
Australia continues to assert itself as a leader in digital engagement, ranking among the top nations worldwide for consumer willingness to pay for premium digital content. New insights from the Digital 2024 - October Digital Statshot report reveals that Australia is in the top 5 globally and the highest in Asia Pacific for digital content purchases.
Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
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