McDonald’s and OMD New Zealand are leading the way for responsible data-led media, becoming the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution.
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data clean room
Samsung Ads, the advertising division of Samsung Electronics, has launched a data clean room solution powered by leading data collaboration platform InfoSum. The relationship enables Samsung Ads’ clients to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.
News Corp Australia has today been announced as the first Australian publisher to collaborate with InfoSum to expand its first-party data collaboration capabilities. Using InfoSum’s decentralised data collaboration platform and secure bunker technology, advertisers can match their first party data against News Corp Australia’s significant addressable digital audience. This relationship will empower advertisers to plan and deliver data driven marketing campaigns while prioritising consumer privacy and data integrity.