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digital advertising

Digital advertising industry refines talent strategy as cost pressures and AI integration deepen

The Australian digital advertising and ad tech industry is refining its talent strategy in response to deepening cost pressures and the advancing integration of AI, according to IAB Australia’s 2025 Digital Advertising and Ad Tech Talent Review released today. As organisations seek to balance operational efficiency with capability growth, workforce planning has become more selective, structured and strategically aligned.

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DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.

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Internet advertising spend reaches $4.2billion in March 2025 quarter

The Australian internet advertising market has continued to grow, reaching $4.2bn for the March 2025 quarter, an increase of 11.6% year on year.  The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also showed that the local market experienced a much softer than usual seasonal decline in spend from the December quarter at -1.8% in 2025 versus -4.2% in 2024.

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Advertisers increasing ad investment in digital audio industry and support its role in creator economy

Podcast advertising is firming up as an agency favourite for 2025, according to IAB Australia’s Australian Audio State of the Nation Report, with 79% of agencies intending to increase their podcast investments this year.  Streaming music (65%) and streaming radio (56%) will also see increases in spend according to the Report, with audio’s ability to offer incremental reach on other media and to compliment the media mix, flagged as the key drivers of growth.  

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IAB Australia invites applications for its 2025 mentoring program

IAB Australia is inviting up and coming industry talent with less than 10 years’ experience in the digital advertising industry to apply now for the next round of its mentoring program.  The Mentorship Program, which has launched in 2019 by the IAB Executive Tech Council, is regarded as the industry’s preeminent professional development and mentoring program and has supported more than 450 mentees to date.

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InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges

InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising. 

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IAB launches Search Working Group

IAB Australia has launched a Search Working Group to look at how agencies and brands can make the most of their search investments and plan for future technological and behavioural changes.  Indago Digital’s MD, Gary Nissim has been appointed as Chair, while other group members are drawn from Google, Microsoft, Ryval Media, Half Dome and dentsu.

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Scope3 Grants Universal Access to Digital Advertising Emissions Data

Scope3, the pioneer of data-led solutions to decarbonise media and advertising, today launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This launch represents a significant departure from the industry’s previously fragmented approach to decarbonisation.

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IAB partners with Deakin University to launch digital advertising micro-credential courses

IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open.

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TotallyAwesome raises US$10 million seed round from silicon valley Partners For Growth and Yefira Group

TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced it has raised US$10M (debt and equity combined) seed funding from leading San Francisco based Partners For Growth and Singapore based boutique investment growth advisory firm Yefira Group specialising in adtech investment consulting. TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely.

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IAB Australia releases the digital advertising industry’s position on Government’s privacy law proposals

IAB Australia has released the digital advertising industry’s submission to the Government’s Privacy Act Review Discussion Paper. In its response, IAB Australia sets out the critical importance of finding the right balance between protecting individuals’ privacy and ensuring that the online interactions which have become essential to everyday lives are not halted.

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Digital advertising surges with 42% year-on-year growth as video advertising continues to shine

The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail remains the leading advertiser category and that video is continuing to be the overall star.

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