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expenditure

Online advertising exceeds $1bn in one quarter for the first time

Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter according to IAB Australia’s Online Advertising Expenditure Report (OAER) which is produced by PricewaterhouseCoopers (PwC) and was released today.

Mobile continues to dominate online advertising growth

Online advertising expenditure has continued to grow, reaching $ 910.8m for the March 2013 quarter, representing 15 percent year on year growth according to IAB Australia’s Online Advertising Expenditure Report (OAER) which was released today.

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