The Australian internet advertising market grew 11.5% year-on-year to reach $18.4 billion for the full calendar year 2025, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today.
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Driven by the summer Olympics and election spend, the Australian internet advertising market has continued its steady growth, increasing 10.6% year on year to reach $17.2bn for FY25. The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also found that while Search maintains the largest share of online advertising at 44%, video advertising has been the growth engine for the market and now represents 29% of all spend.
The Australian internet advertising market has continued to grow, reaching $4.2bn for the March 2025 quarter, an increase of 11.6% year on year. The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also showed that the local market experienced a much softer than usual seasonal decline in spend from the December quarter at -1.8% in 2025 versus -4.2% in 2024.