IAB Australia has opened speaker submissions for MeasureUp 2026, marking the 10th year of Australia’s leading media measurement and marketing effectiveness event.
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Video advertising in Australia is continuing to surge with 27.5% of all online advertising investment now allocated to video. This is despite marketers flagging macro-economic conditions, cross channel media measurement and AI as key challenges to advertising and marketing investment in 2025. According to IAB Australia’s 2025 Video Advertising State of the Nation Report, which was released today, brand safety and suitability also remains a concern, as well as understanding how consumer viewing is evolving.
IAB Australia is inviting the industry to make speaker submissions for MeasureUp 2025, Australia’s premier media measurement and marketing science event. Returning in September for its 9th year, MeasureUp brings together advertising and agency professionals, marketers, academics, and vendors.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the rollout of DV’s Inflammatory Politics and News (“IPN”) category on Meta. This expansion empowers advertisers to independently authenticate campaign quality against controversial news and political topics, enabling them to choose the level of protection that best fits their brand requirements.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand to offer quality measurement of their CTV advertising inventory.
IAB Australia has opened the 2021 MeasureUP Research Awards for submissions to showcase quality Australian media research. Media owners, platforms and technology companies are invited to enter before 5pm Friday 1st October 2021. The winners to be announced on 28th October at IAB 2021 MeasureUP, Australia’s only conference focused on media measurement and ad effectiveness.
IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that encompasses measurement solutions, standards for ad measurement, delivery and verification, as well as guidelines and best practices, with the goal of delivering data and meaningful metrics to marketers, agencies and publishers to enable them to assess opportunities and track performance in a complex cross media world.