Viewing entries tagged
media quality
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) is redefining the digital advertising ecosystem.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced that Colgate-Palmolive Australia has successfully leveraged DV’s pre-bid brand suitability controls to improve media quality across its video advertising campaigns – reducing brand suitability incidents by 93% over a seven-month period.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: APAC Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media–unlocking a more complete view of cross-platform effectiveness.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million since the start of 2025.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organisations. The Council represents the next step in the evolution of DV’s News Accelerator program, which aims to further align DV’s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum.
DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performance while safeguarding brand equity.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The report found that 91% of Asia-Pacific (APAC) marketers agree that measuring media quality is important, 98% use ad verification tools and more than half are confident in measuring that quality. Despite this, of surveyed marketers, only 17% evaluate media across the four key metrics of fraud, brand safety, viewability and ensuring the ads were served in the intended geography. On top of this, one in three marketers only use verification tools on an ad hoc basis.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. This fifth year anniversary report explores how far the industry has come since 2017.
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