InMobi, the world’s leading marketing cloud, today announced the launch of the Post-IDFA Alliance, a partnership of mobile marketing technology companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple’s recent update to their IDFA policies. The alliance, which includes Liftoff, Fyber, Chartboost, Vungle, Singular and InMobi, represents a broad spectrum of companies instrumental to the mobile advertising industry.
The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.
Australian travelers rely on digital devices more than ever before, increasing their use of smartphones, computers, and tablets for researching travel options and purchasing flights and hotel rooms.
Pocketmath, a pioneer in mobile programmatic advertising, has confirmed the appointment of Jono Smith as general manager for the expanded region of Japan, Asia Pacific, Australia and New Zealand. Based in Melbourne, Smith will be responsible for strategic growth, revenue and team development across the region.
Rubicon Project (NYSE: RUBI) has released the next generation of its header bidding feature, FastLane, following the success of its recent beta launch where initial users on the desktop platform enjoyed triple digit CPM rate increases.
Mobile advertising in Australia is finally hitting the mainstream, with research released today by Hoop Research and IAB Australia showing that marketers are increasingly turning to the medium for brand awareness and consumer engagement campaigns.
Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced the launch of two new audience engagement divisions, Adotube and Appsnack, to deliver in-stream video and mobile advertising to brands and their agencies in India.