Viewing entries tagged
mobile advertising

InMobi Joins Forces in Launching the Post-IDFA Alliance to Drive Marketing Success Following Apple’s Upcoming Policy Changes to Identifier for Advertisers

InMobi, the world’s leading marketing cloud, today announced the launch of the Post-IDFA Alliance, a partnership of mobile marketing technology companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple’s recent update to their IDFA policies. The alliance, which includes Liftoff, Fyber, Chartboost, Vungle, Singular and InMobi, represents a broad spectrum of companies instrumental to the mobile advertising industry.

Jono Smith appointed GM for Pocketmath for Japan, Asia Pacific and ANZ

Pocketmath, a pioneer in mobile programmatic advertising, has confirmed the appointment of Jono Smith as general manager for the expanded region of Japan, Asia Pacific, Australia and New Zealand.  Based in Melbourne, Smith will be responsible for strategic growth, revenue and team development across the region.  

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