Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.
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Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, spanning APAC, North America, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103% on the Magnite Streaming SSP.
LiveRamp and Magnite, the world’s largest independent sell-side advertising company, today announced a global integration to enable the world’s largest publishers and advertisers to leverage omnichannel addressability across Magnite’s CTV SSP, Magnite Streaming. This integration builds on existing support of LiveRamp’s privacy-centric identifier, RampID, within Magnite DV+.
InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients.
Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020.
Rubicon Project (NASDAQ: RUBI), the world’s largest independent sell-side advertising platform today released its Programmatic Ad Buying in Asia report, highlighting the bright future for programmatic in Asia. The report found that 76% of respondents reported high or medium levels of adoption, and some 88% indicated they expect programmatic budgets to remain the same or increase despite the impacts of coronavirus (COVID-19) on overall advertising budgets.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, has announced that it has executed an agreement to enable Asiaray to programmatically sell its digital out-of-home (DOOH) and video inventory across Hong Kong and Singapore using Rubicon Project’s technology platform. This will include providing buyers access to digital inventory across the 32 new train stations on Singapore’s soon-to-be operational Thomson-East Coast Line, displaying responsive advertisements that can adapt quickly to the time of day, weather or other commuter dynamics.
GumGum, an artificial intelligence company specialising in solutions for digital advertising, has appointed experienced industry executive Grant Bingham as Sales Director, ANZ.
IAB Australia today launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.
AppNexus and Rubicon Project (NYSE: RUBI) today announced the creation and launch of Prebid.org, Inc., an independent organisation dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetisation.
AOL today announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016.
AOL unveils ONE by AOL: Publishers, offering AOL’s advanced content and distribution capabilities to Australian publishers.
Mobile advertising in Australia is finally hitting the mainstream, with research released today by Hoop Research and IAB Australia showing that marketers are increasingly turning to the medium for brand awareness and consumer engagement campaigns.
As part of its focused mission to simplify the digital ad ecosystem, AOL has announced the official launch of AOL Platforms in Australia and a global brand alignment as part of the North American launch of ONE by AOL.™ ONE by AOL is an open, unified programmatic platform enabling marketers to optimise against campaign goals across all screens, formats and inventory types.
Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today announced the appointment of Deshan Kumar as Sales Director for Australia and New Zealand, effective immediately.