Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+’s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia’s business and technology transformation, paving the way for Paramount Connect.
Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on ad-supported streaming service, BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Frameplay today announced its first global integration with Magnite, the largest independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences.
MediaMath (the “Company”), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as UA$225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.
