Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data. This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV Plus. Magnite already works with Samsung Ads in the US, EMEA, LATAM, and India.