Viewing entries tagged
social and media intelligence

Australians show signs of digital detox with social media use dropping dramatically

Australia is showing the signs of a nationwide digital detox, with social media use falling sharply across many platforms according to Digital 2024 - July Global Digital Statshot Report. Published in partnership with Meltwater, a global leader in media, social and consumer intelligence, and global creative agency, we are social, the report found a significant drop in the time spent over the last quarter. Even younger Australians seem to be getting less social, with Snapchat monthly app sessions falling by 11% and TikTok by 9%.

Who’s Going for Gold: Olympic Insights from Meltwater

With less than a month to go until the Olympics start, is interest in the big event from Australia starting to ramp up? With just over 200 of the expected 500-strong Australian squad announced across 20 sports, you’d expect ardent sports fans to be getting in on the action. So, who is lifting the nation and who is getting into the spirit?

Meltwater bolsters growth with strategic partnerships and appointments

Meltwater, a global leader in social and media intelligence and data analytics, has continued to cement its growth globally and in ANZ with the announcement of a deepening of its relationship with Microsoft, the addition of two global senior executives and its partnership with The Walkley Foundation. These developments all further the company’s commitment to innovation, focus on helping customers harness data in real-time to unlock their competitive edge and customer centricity.

 

APAC marketers lead the way in leveraging AI to create social media content

Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it. 

Contact US

T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au

 

Contact US