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social intelligence
The soaring temperatures at this year’s Australian Open (AO 2026) were matched by record-breaking levels of media and audience engagement, making AO 2026 the most talked-about tournament in the event’s history. According to data from Meltwater, a leader in media, social, and consumer intelligence, the tournament generated 3.47 million media mentions up from 2.63 million mentions in 2025.
Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
Meltwater, a global leader in social and media intelligence, has continued to build on its growth in Australia and the APAC region with an expanded offering to its social analytics suite, internal promotions to its leadership team, and a new strategic partnership with NewsGuard.
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