Viewing entries tagged
social media
Social media continues to shape the way Australians connect, discover brands, and make purchasing decisions, according to Digital 2025 Australia, the latest report from global media intelligence leader Meltwater and socially-led creative agency We Are Social.
Australia is showing the signs of a nationwide digital detox, with social media use falling sharply across many platforms according to Digital 2024 - July Global Digital Statshot Report. Published in partnership with Meltwater, a global leader in media, social and consumer intelligence, and global creative agency, we are social, the report found a significant drop in the time spent over the last quarter. Even younger Australians seem to be getting less social, with Snapchat monthly app sessions falling by 11% and TikTok by 9%.
With less than a month to go until the Olympics start, is interest in the big event from Australia starting to ramp up? With just over 200 of the expected 500-strong Australian squad announced across 20 sports, you’d expect ardent sports fans to be getting in on the action. So, who is lifting the nation and who is getting into the spirit?
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024 Australia, their latest annual report providing an in-depth analysis of the country's digital, social and e-commerce landscape.
Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.
In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year - an annual growth of 5.6 percent.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023 Australia, their latest annual report highlighting the most notable findings on digital trends and social media in Australia.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
