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streaming TV

DoubleVerify Launches Industry-First Streaming TV Products to Drive Greater Transparency and Elevate CTV Advertising Quality

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control and efficiency across their streaming TV investments. In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026.

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