Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets. As the center of gravity for audience and identity shifts closer to the sell side, Magnite Access empowers publishers to manage, create, and transact audience segments in a variety of ways.