Industry interest and support for IAB Australia continues to grow, with 13 new members joining the industry body in the first four months of this year. The new members who include brands, publishers, agencies and adtech companies, were drawn to the IAB by the opportunity to engage in industry discussions and initiatives, either through participation in Councils and Working Groups or as general members. The ability to access policy advice on regulatory issues, industry best practice guidelines and advertising and measurement standards, as well as attend all IAB events free of charge are other popular benefits of membership.
Affiliate and partnership marketing activity is increasing in Australia, with 89% of advertisers and agencies who use the channel flagging their intention to maintain or increase their investment over the coming year. The data, which comes from the IAB Australia Affiliate and Partnership Marketing Report, also found that as the industry grows, marketers are looking for greater guidance on measurement, tracking, effectiveness, payment models and best practices.
IAB Australia announced today that Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising has been appointed as the Chair of its Executive Technology Council (ETC) and also become the ETC representative on the IAB Australia board. Prior replaces Adele Wieser, MD of Index Exchange, who has completed her two-year stint as Chair.
Podcast advertising is firming up as an agency favourite for 2025, according to IAB Australia’s Australian Audio State of the Nation Report, with 79% of agencies intending to increase their podcast investments this year. Streaming music (65%) and streaming radio (56%) will also see increases in spend according to the Report, with audio’s ability to offer incremental reach on other media and to compliment the media mix, flagged as the key drivers of growth.
The Australian internet advertising market has grown 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to the IAB Australia Internet Advertising Revenue Report (IARR) which was released today.
IAB Australia today announced that Suzie Cardwell, Nine’s Chief Data Officer, has been appointed Chair of the IAB Australia Board, while Sarah Myers , GM Audience and Marketing at REA Group has been appointed Deputy Chair.
IAB Australia’s Video Council has today launched a video ad format matrix designed to help buyers and planners more easily understand which environments specific video assets can run. It is hoped that the matrix, which offers a simple visual summary of the formats and the media environments they are offered, as well as a listing of the market’s SSPs, DSPs and Ad Servers, will support the industry and ensure a breadth of investment across multiple channels.
IAB Australia is inviting up and coming industry talent with less than 10 years’ experience in the digital advertising industry to apply now for the next round of its mentoring program. The Mentorship Program, which has launched in 2019 by the IAB Executive Tech Council, is regarded as the industry’s preeminent professional development and mentoring program and has supported more than 450 mentees to date.
Online advertising expenditure has increased 12.1 % year-on-year according to data released today in the IAB Australia Internet Advertising Revenue Report prepared by PwC Australia. Total advertising expenditure for the quarter ended 30th September 2024 was $4.2bn, with robust growth in video, classifieds, search & directories and audio.
IAB Australia has outlined its intention to strengthen its resolve to ensure responsible frameworks are in place to meet marketer, consumer and Government expectations through 2025, while also exploring new market needs and dynamics. The details are included in the IAB Australia Annual Report, which was released today at the inaugural IAB Australia Leadership Summit. The Report also includes an overview of the last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and seven working groups.
IAB Australia’s Ad Effectiveness Council has today released a research synthesis, “Elevating brands through multi-channel excellence”. The paper, which is a collaborative effort of the members of the council, provides evidence for marketers of why multi-channel advertising campaigns are more effective at delivering business outcomes and offers guidance for creating and measuring successful multi-channel campaigns.
IAB Australia has announced it will host the inaugural IAB Australia Leadership Summit in Australia on 20th November 2024. The event, which is invitation only for the most senior leaders, will provide a crucial opportunity to discuss shared challenges, debate key issues and identify ways to positively shape the future of the advertising and marketing industry.
To celebrating 50 years of advertising education in Australia, The State of the Australian Advertising Industry and the Role of Education White Paper has been developed to provide both an industry and academic perspective.
The Australian internet advertising market has seen growth of 9.7% year-on-year to reach $15.6bn spend for the financial year ending 30 June 2024 according to data released today. The IAB Australia Internet Advertising Revenue Report (IARR) which was prepared by PwC Australia found strong growth in formats that are considered short term performance drivers, with mixed market growth across other formats and environments.
Retail media advertising is on the rise in Australia, but agencies and marketers are looking for agreement and guidance on measurement and standards according to IAB Australia’s Retail Media State of the Nation 2024 Report released today. The Report found that over the last 18 months, 37% of retail media investors spent a significant amount of their media and marketing budget in retail media, up from 26% in 2023. It also identified the most important driver of investment for agencies and marketers as the ability to reach shoppers at the point of purchase, followed by the opportunity to leverage the benefits of retailer first-party data.
The Australian digital advertising and ad tech industry job vacancy saw a slight uptick from 4.5% in to 4.6% in 2024. Yet, according to the IAB – 2024 Industry Talent Report released today, redundancies across the sector which reduced the population base means there are fewer available jobs compared to 2023.
IAB Australia announced today that Lachlan Brahe, General Manager of Retail Media at Cashrewards, has been appointed as the inaugural Chair of its Retail Media Council effective immediately. The Council, which was founded in 2023, helps set standards, educates and drives collaboration across the retail media industry.
Online shopping has firmly established its place in the ANZ retail landscape, with 83% of Australian online shoppers and 77% of NZ online shoppers shopping online every month. The data, which comes from the Australian and New Zealand Ecommerce Report 2024 was released today by IAB Australia and Pureprofile, also found that value seeking is top of mind, with an increase in the number of shoppers prioritising lower prices and discounts and 62% switching products and brands to find cheaper alternatives.
IAB Australia today announced that Vanya Mariani, Commercial Director – Media for Carsales has been appointed Chair of the IAB Australia Board, while Andrew Brain, Director Data & Growth at Seven West Media has been appointed Deputy Chair. Rebecca Costello will also join the IAB Board as the new representative for The Guardian, while Suzie Cardwell joins as the new board representative for Nine.
Digital video advertising investment across all screens (mobile, desktop and CTV) is now a significant or regular part of marketing activity for 92% of respondents according to IAB Australia’s Video Advertising State of the Nation Report. The report, which was released today, also found the frequency of using connected TV advertising has increased over the last year and for the first time more respondents have connected TV as a significant part of advertising activity (55%) than mobile (46%) or computer (47%).
