Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.
In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year - an annual growth of 5.6 percent.
Data released today by Meltwater about the upcoming referendum has found that the Yes campaign is building momentum, receiving a much higher volume of activity than the No campaign over the past 30 days. The data, which was drawn from a custom-built Meltwater data visualisation solution, tracks and unifies real-time data insights from multiple sources on The Voice referendum. It found that overall, the Yes campaign has over half of the share of voice than the No campaign, with X (Twitter) showing the greatest disparity with more than two thirds of mentions and more than double the rate of engagement than the No campaign.
Meltwater, a global leader in media, social and consumer intelligence, today announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
Meltwater, a global leader in media intelligence and data analytics, announced the availability of Meltwater Enterprise Intelligence Suite, a unified, comprehensive offering that provides actionable insights and transformative impact to enterprise clients as the company continues to drive its growth in Australia and the APAC region as the only all-in-one data-as-a-service provider.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023 Australia, their latest annual report highlighting the most notable findings on digital trends and social media in Australia.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.
Meltwater, a global leader in social and media intelligence, has continued to build on its growth in Australia and the APAC region with an expanded offering to its social analytics suite, internal promotions to its leadership team, and a new strategic partnership with NewsGuard.
Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the APAC region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia.
New insights from media intelligence company Meltwater has found that interest in the election campaigning is waning, with comparison of news coverage and social media telling very different stories about party preference and sentiment.
The most stressed Australians are young, male, rebellious and likely to be gamers, according to analysis by media monitoring and social analytics platform Meltwater conducted to mark Stress Awareness Month.
Wages and Women were the two most talked-about topics around this year’s Federal budget, according to analysis by leading media monitoring and social analytics platforms Meltwater.
Alissa Sargeant has been appointed as the new Head of Talent Acquisition (APAC) at leading media monitoring and social analytics platforms Meltwater.
Macquarie University is the first Australian organisation to deploy Meltwater’s industry-first custom data visualisation and Command Centre offering. Meltwater’s custom solution allows an organisation to pull all its data into one branded centralised visual hub in real time, delivering actionable business insights. Organisations can combine analysis of paid, earned, and owned performance across news and social media, as well as integrate data from paid advertising campaigns, website analytics, and data from marketing automation and CRM platforms.
A new, unified Paid, Earned & Owned dashboard from Meltwater will give marketing and PR teams a holistic understanding of their brand across all channels.
In an industry first, the new dashboard shows how omni-channel marketing efforts are working together to drive engagement and exposure. It also means campaigns can be adjusted to optimise impact.
The social media buzz around the Australian Open tennis tournament saw a complete turnaround in Week 2, as the focus switched from vaccines to victory, according to analysis by media intelligence company Meltwater.
Controversial basketball player Ben Simmons was the most-talked-about sportsperson in 2021, according to analysis by Meltwater. Data from billions of social media conversations, global news articles and broadcast mentions found that Simmons came out far ahead of all other sports stars.
Qantas CEO Alan Joyce was the most talked-about corporate leader in Australia according to analysis by media intelligence platform Meltwater. Data from billions of news stories and social media conversations found that the airline CEO came out far ahead of all other ASX leaders.
Meltwater has appointed seasoned media intelligence executive, John Bissinella as Enterprise Solutions Manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available.
Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire artificial intelligence start-up DeepReason.ai, a spin-off from Oxford University’s computer science department, for $7.3m in a combination of cash and meltwater equity including earn-outs contingent on reaching technical milestones and retention requirements.
