IAB and MFA launch new Agency Advisory Group

The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG).

Majority of Australian Retailers Not Meeting the Needs of Today’s Omnichannel Shoppers

Research sponsored by NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, and the Australian Retailers Association (ARA), has revealed that 52 percent of smartphone users are now using their devices to assist them at some stage of the shopping process, an increase from 38 percent in 2011.

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