The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) today released the 2020 Australian Digital Advertising Practices, outlining an agreed set of digital working practices to support advertisers to make informed decisions and build confidence and trust in the digital advertising supply chain.
62% of organisations in Australia have either already deployed software-defined wide area networks (SD-WAN) or expect to do so within the next 12 months, according to a new study sponsored by Barracuda Networks, Inc., a trusted partner and leading provider of cloud-enabled security solutions.
Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today announced the availability of its Exos and Nytro Systems in Australia and New Zealand. With this launch, Seagate partners with Dicker Data to introduce a revolutionary modular approach to building and deploying storage systems that solve the specific needs of public and private Cloud providers, service providers and traditional data centers.
Rubicon Project (NASDAQ: RUBI), the world’s largest independent sell-side advertising platform today released its Programmatic Ad Buying in Asia report, highlighting the bright future for programmatic in Asia. The report found that 76% of respondents reported high or medium levels of adoption, and some 88% indicated they expect programmatic budgets to remain the same or increase despite the impacts of coronavirus (COVID-19) on overall advertising budgets.
In collaboration with Microsoft® and CD PROJEKT RED®, Seagate® today announced the latest addition to its popular line of storage for gamers – Game Drive for Xbox Cyberpunk 2077 Special Edition.
This morning we awoke to the news that Forrester had released its list of top channel focused PR firms in the world and we are delighted to report that Einsteinz Communications was named as one of just four on that list in Australia, with special mention of our senior consultant, Emma Keen.
This wasn’t something Einsteinz submitted an entry for, it was based on media companies and consultants nominating their favoured agencies and consultants.
Forrester wrote in its announcement about the importance of solid PR support, noting that “the value of finding a strong channel-focused PR person (or firm) is more important than ever” and that “having someone jump into this walled garden without a nuanced knowledge of partner influence and visibility is bound to fail and not deliver ROI.”
We are honoured.
In our opinion it comes down to one very important differentiator – you can’t fake experience – and our team at Einsteinz Communications has experience in spades.
You can read the fully story here, but we’d also like to flag one particular snip about channel PR in today’s challenged market. It’s something we speak about often with our clients and it’s something that we’ll continue to help businesses navigate in the months and years ahead:
The media isn’t interested in puff pieces (especially during a pandemic) and thinly veiled marketing content.
Journalists are under increasing pressure to produce results and get digital content out there at a rapid rate. PR needs to be a valuable content provider for the media, providing assets they can use to develop quick and meaningful stories. Agility is becoming one of the most important metrics for rating PR agencies.
We hear from partners as well as media executives that short-form, or “snackable,” content is growing, as social media has become the No. 1 source for eyeballs. This has replaced development of long-form, in-depth narratives. Either way, it is about storytelling directly to a partner audience comprised of very busy, small businesses.
Channel leaders need to develop compelling and persuasive narratives that fit into these new content formats.
Transit agencies have traditionally relied on multiple single-purpose proprietary systems that don't interconnect. To help security, IT, operations and vehicle maintenance staff work together, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a portfolio of solutions designed to help transit organisations unify their security and operations from a single intuitive interface. The Genetec Transit Portfolio enables key stakeholders to work in sync using a solution that unifies wayside and onboard security with operational and intelligence products that leverage their existing security infrastructure to bring additional insights.
Impact, the global leader in Partnership Automation™, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the U.S., APAC and EMEA regions, and include clients from a variety of sectors – from retail to finance, consumer technology, DTC services and more.
Blue Prism (AIM: PRSM), a Gold level member of Oracle PartnerNetwork (OPN), continues to drive greater flexibility and choice for Robotic Process Automation (RPA) users with a BYOL (“bring your own license”) offering deployed from the Oracle Cloud Marketplace. This new offering expands an ongoing collaboration with Oracle and makes it easier for customers to run Blue Prism on Oracle Cloud Infrastructure. It also delivers on Blue Prism’s vision of giving customers access to end-to-end automation solutions that cover the broadest range of IT environments — including on-premises, hybrid and SaaS — an industry first.
Seagate® Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today announced that it has signed the Open COVID Pledge. The pledge grants free access to all of Seagate’s patented technologies to help enable diagnosing, preventing, containing, and treating of COVID-19.
This year marks the third annual MSP Day, a movement Barracuda MSP started in 2018 to celebrate and champion the managed services industry and the changes and challenges it meets every year. To coincide with this year’s event, Barracuda MSP today launched its latest The Evolving Landscape of the MSP Business Report 2020.
With the NHS at the sharp end of COVID-19, Blue Prism Cloud’s SaaS-based intelligent automation platform is enabling a fast-growing number of NHS Trusts to swiftly adapt to unprecedented operational demand. The injection of AI-powered Digital Workers into the NHS resource pool allows a wide range of activities to be automated across functions in order to release more time to care for frontline NHS staff.
Seagate is pleased to introduce the Limited Edition The Last of Us Part II Officially Licensed Seagate® 2TB Game Drive, arriving alongside the game’s launch on PlayStation®4 (PS4™) and PlayStation®4 Pro (PS4™ Pro).
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER). The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure.
As many retailers, restaurants and public venues get set to start reopening in the coming days and weeks, the need to enforce physical distancing measures is critical. To help these organisations monitor their occupancy levels and ensure compliance with regulations, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a new Occupancy Management Package.
Timeliness, connection and trust are the most significant context attributes for trusted news environments according to research testing COVID related content released today by IAB Australia and leading neuroscience research firm Neuro-Insight. The study of over 900 Australians, assessed three different types of news content – hard breaking news, COVID related updates and lifestyle content that is linked to our current COVID lockdown lives – and explored how the attributes of these could help advertising messages take on additional meaning.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions today announced that it is significantly expanding its digital initiatives to make it easier for customers and partners to stay connected and informed over the coming months.
Blue Prism (AIM: PRSM), a global pioneer and market leader in Robotic Process Automation (RPA) has welcomed digital transformation and artificial intelligence consultancy Innovior to its Australia and New Zealand Alliances and Resellers partner ecosystem.
Infoblox Inc., the leader in Secure Cloud-Managed Network Services, today announced the appointment of Matthew Hanmer as country manager and regional director for Australia and New Zealand (ANZ). Based in Sydney, Hanmer will be responsible for all sales efforts throughout ANZ, with a focus on expanding the adoption of Infoblox’s secure cloud-managed network services. His appointment demonstrates the company’s continued growth in the region, as well as its commitment to supporting the increasing number of businesses in ANZ that are adopting Infoblox’s solutions.
Connexus, the leader in enabling small business success through technology and Express Virtual Meetings (EVM), a leading provider of audio and video conferencing services have joined forces to back Australia’s small and medium businesses (SMBs) doing it tough during the Covid-19 crisis.
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