Impact, the global leader in partnership automation, today announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team. This has grown from 4 people in 2018 to nearly 40 in 2021 as brands embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences. Performance partnerships were named (under the title ‘Fusion’) as one of the seven Deloitte Global Marketing Trends in 2021.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced how commercial real estate provider Westminster Property Ventures has made innovative use of a range of Genetec solutions to make each of its premises COVID-safe for staff, tenants and visitors. Westminster Property Ventures’ buildings house critical businesses such as international banks, law firms and consultancies who can be assured that amidst a global pandemic their offices remain highly secure and equipped for their return.
The Australian digital advertising market enjoyed a strong comeback in Q4, recording a 29.7% growth from Q3 to reach $2,935 million and a 20.3% year on year increase from the same quarter in 2019. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER), shows that all advertising categories have achieved growth for the second consecutive quarter as the industry rebounds after the pandemic induced declines earlier in 2020.
Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.
Ms Bence succeeds Matt Rowley, CEO of Pedestrian Group, who has been Chair since January 2019. She has been a member of the IAB Australia Board since 2020.
InMobi, the world’s leading marketing cloud, today announced the launch of the Post-IDFA Alliance, a partnership of mobile marketing technology companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple’s recent update to their IDFA policies. The alliance, which includes Liftoff, Fyber, Chartboost, Vungle, Singular and InMobi, represents a broad spectrum of companies instrumental to the mobile advertising industry.
Video investment continues to significantly outpace the rest of the ad market and is set to continue throughout 2021 according to new research. The Attitudes to Digital Video Report released today by IAB Australia found that 68% of agencies expect investment in digital video advertising to increase in 2021. The report also found that 94% of agencies using digital video for increasing brand awareness expressed satisfaction with their campaign results, while the ability of digital advertising to reach audiences at scale was identified as the number one reason why 59% of agencies continue to use or recommend digital video advertising.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced that it has entered into a definitive agreement to acquire SpotX from RTL Group for $1.17 billion in cash and stock. SpotX is one of the leading platforms shaping CTV and video advertising globally.
Singapore’s Changi Airport Group, one of the most innovative and technologically advanced airports in the world, has selected Genetec, Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions to enhance and upgrade its security system.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the need to manage direct sold and programmatic demand channels independently and allowing them to compete side by side. As the TV industry transitions away from manual processes and splintered transaction channels, Magnite's solution brings the same control and flexibility that have long existed in the direct world to the realm of programmatic media.
Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fiscal second quarter ended January 1, 2021.
"Seagate delivered strong, double-digit revenue, earnings and free cash flow growth in the December quarter supported by broad-based improvement across nearly every served market and geography, and we had solid customer demand for our mass capacity products," said Dave Mosley, Seagate’s chief executive officer.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared its top five predictions for the physical security industry in 2021.
Verizon Business is expanding its Software Defined-Wide Area Network (SD WAN) portfolio to include the Silver Peak® Unity EdgeConnect™ edge platform as a managed service offering.
Recently acquired by Aruba, a Hewlett Packard Enterprise company, the addition of the Silver Peak EdgeConnect platform to Verizon’s SD WAN portfolio provides enterprises with new optionality to transition to an SD WAN with integrated WAN Optimisation environment for the management of business applications.
Seagate Technology plc (NASDAQ: STX) announced that it has designed two processors based on the open RISC-V instruction set architecture (ISA).
One of the open standards-enabled cores is designed for high performance and the other is area-optimised. The high-performance processor has already been built with RISC-V-enabled silicon and demonstrated as functional in hard disk drives (HDDs). The area-optimised core has been designed and is in the process of being built.
Blue Prism (AIM: PRSM) today announced the availability of Blue Prism intelligent automation software in AWS Marketplace, giving Amazon Web Services (AWS) and Blue Prism customers another avenue for automation in the cloud.
In collaboration with PlayStation®, Marvel, and Crystal Dynamics®, Seagate® today announced the latest addition to its popular line of storage for gamers – Game Drive for PS4™ systems Marvel Avengers Limited Edition.
Connexus, the leader in enabling small business success through technology, has secured the support of Amazon Australia to back small businesses seeking to grow their business via an online presence.
CyberArk (NASDAQ: CYBR), the global leader in privileged access management, today announced it is working with Forescout and Phosphorus to enable organisations to secure the increasing number of IoT devices and technologies resulting from digital business transformation. Customers can significantly reduce risk using the joint integration to continuously discover, secure and manage IoT devices connected to corporate networks.
Ecommerce retailers across Asia Pacific (the APAC) region send the most cart recovery emails, in comparison to their global counterparts, as they look to rescue lost revenue and maximise every online sales opportunity, according to data from dotdigital, the leading omnichannel marketing automation platform.
Digital retailers across the APAC region (Australia, New Zealand and Singapore) are offering shoppers a strong online user experience (UX), scoring 61% globally – second only to the UK (65%) and in-line with US brands, according to data from dotdigital, the leading omnichannel marketing automation platform. However, while UX performed well, online retailers still needed to improve their omnichannel marketing capabilities in order to capitalise on increased ecommerce revenues, which have been accelerated by Covid-19.
Seagate Technology plc (NASDAQ: STX), a world leader in data storage solutions announced today its collaboration with Future Mobility Campus Ireland to create a smart city hub. FMCI, with the help of its lead partner Jaguar Land Rover, will allow real-world trials and provide research opportunities for global companies to collaborate to develop technology targeting autonomous vehicles and connected infrastructure. Seagate brings over 40 years of data storage and management technology expertise to the project.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
