Mobile will drive retail shopping this festive season, with new research released today revealing mobile shopping is no longer for low-cost items and 42% of mobile shoppers set to spend nearly twice the amount (over $1000) of those who shop in person or on desktop. The findings are part of the “2021 Holiday Shopping: What Brands and Retailers Need to Know” research report released by InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth.
Meltwater’s four-year battle with the Copyright Agency has been resolved, with The Copyright Tribunal today ruling that it has accepted the Copyright License proposal put forward by Meltwater almost in its entirety.
The Tribunal soundly rejected the proposed license structure from The Copyright Agency. Instead, it accepted in full the offer proposed by Meltwater, as well as ruling that Meltwater is now able to enjoy an expanded set of rights regarding the use and distribution of the content across Asia Pacific. This includes the expansion of the library of content from six to 12 month and the extension of the license term to four years.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has entered into a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Based in London, Appsumer has been the intelligence platform of choice for performance marketing teams at consumer brands, including Miniclip, Picsart, Viber and more. The company was funded by Galvanise Capital and named a Top 100 UK start-up.
impact.com, the leading global partnership management platform, today released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for digital publishers and brands. Commerce content, published by independent media organisations, allows readers to understand the goods and services promoted by an editorial team.
Telefónica Tech, the leading digital transformation enabler, and CyberArk (NASDAQ: CYBR), the global leader in Identity Security, are teaming up to deliver an expanded portfolio of SaaS-based cybersecurity solutions that prioritise a security-first approach to protecting against identity-driven risk. Customers will benefit from being able to secure access for all human and machine identities without sacrificing business agility.
Armis, the leading unified asset visibility and security platform provider, today announced the appointment of Andrew Draper as Regional Vice President for Asia Pacific and Japan. Draper, who is based in Melbourne, will drive the company’s strategy to increase market share, increasing its sales operations and boosting its channel presence as it looks to cement its leadership in operational technology/industry control systems (OT/ICS), medical devices (IoMT), IoT & IT cybersecurity across the region.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the availability of its Ransomware Risk Assessment Service to provide companies with visibility into their ransomware exposure and automate the patching and configuration changes needed to reduce risk immediately. As part of Cybersecurity Awareness Month and to help organisations proactively combat ransomware, Qualys is making the solution available at no cost for 60 days.
Clearco, the world’s largest e-commerce investor and the company revolutionising the way founders grow their businesses, today announced its formal launch into Australia, with a commitment to invest AU$100 million into digital-first Australian businesses. The company has appointed former Google executive and Limepay co-founder Dan Peters, as Australian Managing Director, tasked with building a 20-strong team by the end of 2021.
DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.
impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2021. Most notably, the company closed a $150 million round of funding at a $1.5 billion valuation, in preparation for an IPO. In addition, impact.com exceeded $100 million in annual recurring revenue, acquired two companies to expand its offerings, expanded its global footprint by opening new offices in Denmark and Sweden, and launched an integration with BigCommerce—one of the world’s largest ecommerce platforms.
Not for publication before Friday 17th September 2021: IAB Australia has announced the appointment of Sarah Waladan as its Director of Policy and Regulatory Affairs effective immediately. Sarah will work with IAB member organisations, other trade associations, policy makers and the global IAB network, with the primary goal of distilling and navigating the myriad of local and global regulatory frameworks that underpin the digital advertising ecosystem today and into the future.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is integrating zero-touch patching capabilities into Qualys Patch Management. Zero-Touch Patch ensures that companies’ endpoints and servers are proactively updated as soon as patches are available, reducing their overall attack surface.
IAB Australia has opened the 2021 MeasureUP Research Awards for submissions to showcase quality Australian media research. Media owners, platforms and technology companies are invited to enter before 5pm Friday 1st October 2021. The winners to be announced on 28th October at IAB 2021 MeasureUP, Australia’s only conference focused on media measurement and ad effectiveness.
Impact, the leading global partnership management platform, today announced the appointment of four new senior hires to its growing APAC-wide team. The appointments follow Impact’s recent US$150 million funding round in July 2021 that gives the company a US$1.5 billion valuation and will enable it to double the size of the APAC team by early 2022.
Tricentis, the world’s number one continuous testing platform for modern cloud and enterprise applications, today published “Modernize Testing to Accelerate Your Business,” a study exploring the priorities of companies that have made great strides along their testing transformation journeys.
Not for publication before 2nd September 2021: New research released today by IAB Australia and Pureprofile has found that marketers will need to shift gears into 2022 to ensure they provide satisfying omnichannel shopping experience amidst escalating consumer expectations. The Australian Ecommerce Report 2021, which was conducted in June this year at a time when most of Australia was out of lockdown and people had resumed some of their pre-covid lifestyle, also flagged local, sustainable and ethical brands as the biggest winners in the year ahead, particularly for direct-to-consumer brand shoppers.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, reached an agreement with Zoom that will soon enable the video conferencing company’s customers to use Seagate Lyve™ Cloud to store meeting recordings.
IAB Australia has appointed Ipsos as the industry’s exclusive and preferred supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced a partnership with InMobi, a leading provider of marketing and monetisation technologies that fuel industries around the world. The partnership, which includes a direct integration with HUMAN’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity. In addition, InMobi is joining the Human Collective as part of a continued, collaborative effort to disincentivise cybercrime by raising the consequences and practical cost of fraud through shared resources and cooperation across the industry.
The Australian digital advertising market has shrugged off any pandemic advertising woes to record 24.2% growth, the strongest since 2016, reaching $11.4bn online advertising expenditure for the 2021 financial year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, confirms that while the overall advertising market has rebounded, digital advertising is leading the charge and now dominates expenditure.
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