InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform designed to help publishers white label it as an in-house solution. Publishers will get to fully own and manage their data, control each aspect of their monetisation, user experience, and linkages to user acquisition, and transparently review the end-to-end flow of advertising dollars to understand their true take rate.
TVNZ, New Zealand’s state-owned commercially funded broadcaster, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. The campaign is running via Dentsu, Hivestack and VIOOH.
The media, marketing and creative industries are being encouraged to forgo a lunch, coffee or drink and instead donate the funds this month to the #200LunchClub to help get food, medical and emergency supplies directly into the hands of First Nations people impacted by the Northern River floods. The initiative is in response to a call out for much needed help from renowned Aboriginal artist Konstantina (Mullumbimby resident).
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.
Alissa Sargeant has been appointed as the new Head of Talent Acquisition (APAC) at leading media monitoring and social analytics platforms Meltwater.
Leading Out-of-Home media company JCDecaux today announced it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has welcomed two new sales managers to its expanding Australia and New Zealand team, as demand for its mobile marketing solutions continues to accelerate.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, will unveil Streamvault Edge™ at ISC West (Genetec booth #13062). The Edge is an innovative new line of connected appliances that enables the easy transition to a hybrid-cloud infrastructure and marks the beginning of a new edge platform strategy for Genetec.
Female founders still face challenges in getting equal access to opportunities and funding for their businesses. But successful entrepreneur Michele Romanow, co-founder and CEO of Clearco, says the battle is worth it.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.
Tricentis, a leader in test automation for modern cloud and enterprise applications, announced today the acquisition of Tx3 Services, a provider of automated quality and compliance software testing solutions for life sciences companies. Building upon Tricentis’ AI-powered continuous testing platform, the addition of Tx3 provides greater specialisation and increased capabilities to address the unique needs of the healthcare and life sciences industries.
Macquarie University is the first Australian organisation to deploy Meltwater’s industry-first custom data visualisation and Command Centre offering. Meltwater’s custom solution allows an organisation to pull all its data into one branded centralised visual hub in real time, delivering actionable business insights. Organisations can combine analysis of paid, earned, and owned performance across news and social media, as well as integrate data from paid advertising campaigns, website analytics, and data from marketing automation and CRM platforms.
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetise audiences in real-time.
The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. It follows two years of slow growth for the industry, at 2.4% for 2020 and 5.6% growth for 2019
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, launched its premiere cloud storage-as-a-service platform, Lyve™ Cloud, for businesses of all sizes in Singapore. The S3-compatible storage-only cloud known for its simplicity, flexibility and cost predictability has been trusted by many partners and customers since its launch in the United States last year.
impact.com, the world’s leading partnership management platform, has kicked off 2022 with a raft of new hires and promotions to support its rapid growth across Australia, New Zealand, Japan, China and Southeast Asia and to prepare for its launch into India in 2023.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada, as well being named as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite on a preferred basis globally across APAC, EMEA and LATAM.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared the results of its state of the industry report. Based on insights from over 2,000 physical security leaders from around the world, the report looks at how the role of physical security continued to evolve in 2021 as organisations adapted to changing conditions.
IAB Australia has launched its IAB Ad Effectiveness Fundamentals training program, designed to help brand marketers understand the commonly used methodologies, as well as providing an overview of emerging techniques for evaluating advertising including neuroscience and attention measurement. The online training program, which is free to attend, allows participants to work through the curriculum at their own pace and then complete an assessment to receive certification.
Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, today announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure.
