DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.
Leading Out-of-Home media company JCDecaux has partnered with the Victorian Department of Transport and Planning and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation, to install Australia’s first original piece of Indigenous artwork connected to a new Digital Large Format billboard across Australia’s busiest road, the West Gate Freeway.
Verint® (Nasdaq: VRNT), The Customer Engagement Company®, today announced that it has received top scores in multiple customer satisfaction categories according to DMG Consulting LLC’s 2023/2024 Enterprise Workforce Management Product and Market Report*.
InfoSum, the world’s leading data collaboration platform, today announced its integration with Google Display & Video 360’s PAIR to help its brand and publisher clients more closely connect with their first-party audiences, while bringing privacy protection and end-to-end data security.
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year. By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase.
CyberArk (NASDAQ: CYBR), the Identity Security company, today introduced CyberArk Secure Browser. This first-of-its-kind Identity Security web browser enables organisations to better protect against attacks with a flexible, identity-based approach to securing employee and third-party access to enterprise resources.
Scope3 has appointed Joanna Georges to the newly created position of Head of ANZ as Scope3 ramps up its activity in Australia and New Zealand.
Meltwater, a global leader in media, social and consumer intelligence, today announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance.
CyberArk (NASDAQ: CYBR), the global leader in identity security, announced today that Taiwan-based Gamania Group has implemented the CyberArk Identity Security Platform to strengthen its cybersecurity defenses. Gamania Group’s businesses span payment services, e-commerce, online media, original content and IT and serves over 10 million gamers, customers and employees.
Meltwater, a global leader in media intelligence and data analytics, announced the availability of Meltwater Enterprise Intelligence Suite, a unified, comprehensive offering that provides actionable insights and transformative impact to enterprise clients as the company continues to drive its growth in Australia and the APAC region as the only all-in-one data-as-a-service provider.
Unpacked by Flybuys, the B2B data division of Australia's favourite rewards program, is partnering with InfoSum, the world’s leading data collaboration platform to grow its first-party data capabilities.
Scope3, the source of truth for supply chain emissions data, unveiled Climate Shield, an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’ This always-on approach to decarbonisation will drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem.
IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023. Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised by high attention.
JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform.
DoubleVerify, (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its first impact report, highlighting the company's progress and investments in climate and sustainability, people, culture and equity, and business ethics and governance goals.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released findings from its global “Factors That Influence Brand Safety and Suitability” report. The groundbreaking study, conducted in collaboration with Publicis Media and leading brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants across 17 countries. The results help advertisers around the world better understand the factors they should consider as they seek a more holistic and nuanced approach to brand safety and suitability.
IAB Australia has launched a Data Collaboration Platforms Explainer to help marketers, tech vendors, agencies and publishers understand the varied capabilities of, and responsible approaches to, data collaboration in digital advertising.
Leading Out-of-Home media company JCDecaux announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018.
