The cost-of-living crisis is impacting ANZ shoppers this festive season, with a rise in bargain hunting over last year.
The new research from InMobi and Glance, which surveyed over 1,000 Australian and New Zealand smartphone users, showed that whilst the majority (65%) still plan to maintain or increase their budgets. The 2023 Holiday Advertiser's Guide for Australia and New Zealand reveals there has been a marked shift in buyer personas, with more bargain hunters and less shoppers sticking to specific brands.
Leading Out-of-Home media company JCDecaux Australia and New Zealand announced its partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media buyers to make more sustainable choices.
Qualys, Inc. (NASDAQ: QLYS), -- Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the availability of its award-winning VMDR TruRisk, FixIT and ProtectIT capabilities in AWS Marketplace priced and packaged for small-to-medium sized businesses (SMBs) and small-to-medium enterprises (SMEs).
Leading Out-of-Home media company JCDecaux New Zealand today announces it is resetting its climate strategy to prioritise becoming net-zero by 2050. The new strategy means it will no longer aim for carbon neutrality as it pushes for more ambitious emissions reductions.
The announcement comes as JCDecaux receives its Toitū “net carbonzero” carbon neutral certification for 2023 (Scope 1 & 2), that saw a significant 54 percent reduction in emissions.
Verint® (Nasdaq: VRNT), The Customer Engagement Company®, today announced that Zoom Video Communications, Inc. is launching the ISV Exchange Program with Verint’s open platform, expanding on the initial partnership announced last November. The unique open architecture of the Verint Platform makes it easy to combine its customer experience (CX) automation solutions with Zoom’s offerings.
Nedd Brockmann, founder of new company Nedd’s Milk, has gone from a makeshift billboard to Digital Large Format signs across Sydney in just 48 hours after his outback campaign was spotted by leading Out-of-Home media company JCDecaux.
Leading Out-of-Home media company JCDecaux New Zealand has upgraded all screens in Auckland Airport’s high-dwell domestic terminal baggage area from static to digital. With over 55 per cent of domestic passengers checking-in luggage, these screens provide advertisers a significant opportunity to deliver campaigns that are memorable and influential.
Seagate Technology Holdings plc (NASDAQ: STX) today introduced the new FireCuda 520N NVMe solid state drive (SSD) with 2230-S2 M.2 form factor. The new drive is a perfect storage upgrade for Valve’s Steam Deck™, Microsoft® Surface, ASUS ROG Ally, Lenovo Legion™ Go, and other compact devices with 2230 M.2 slots.
Leading Out-of-Home media company JCDecaux has appointed Jemma Enright to the newly created position of General Manager, Airports ANZ. The new leadership position has been introduced to drive a consistent and innovative growth strategy across JCDecaux’s six-airport portfolio in Australia and New Zealand, with Jemma responsible for delivering all aspects of product evolution and revenue generation.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in data storage technology and solutions, introduced the new Seagate® Exos® X24 hard drives. With 10 disks delivering 2.4TB each, the Exos X24 is Seagate’s highest density hard drive, offering industry leading total cost of ownership (TCO) for hyperscale customers and enterprises with scale-out data centres.
CyberArk (NASDAQ: CYBR), the identity security company, today announced new capabilities for securing access to cloud services and modern infrastructure for all users, based on the company’s risk-based intelligent privilege controls. Included are major enhancements to the CyberArk Secure Cloud Access solution, which provides just-in-time access with zero standing privileges to cloud management consoles and services running in multi-cloud environments. The new security controls enable secure access to every layer of cloud environments, while causing no disruption or change to the way developers and other users access cloud services.
InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.
Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualizes the massively interconnected ad ecosystem while powering meaningful carbon reduction. Scope3 will also use the funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has been named a Leader in The Forrester Wave™: Privileged Identity Management, Q4 2023.1
The CyberArk Identity Security Platform received the top score in the Current Offering category. CyberArk also had the highest possible scores in 16 criteria including: least privilege access, just-in-time access, development and DevOps support, threat detection and response, innovation and partner ecosystem.
Today at Navigate 2023, SailPoint Technologies, Inc., a leader in enterprise identity security, introduced SailPoint Data Access Security to help organisations manage and protect access to critical data. As a new and integral piece of SailPoint Identity Security Cloud, SailPoint is giving companies a unified view of access across both enterprise apps and unstructured data. This centralised approach provides increased visibility, speeds the finding and closing of pockets of exposure and ultimately, minimises risk to the business brought on by a data breach.
Today at Navigate 2023, SailPoint Technologies, Inc., a leader in enterprise identity security, unveiled the SailPoint Atlas platform. SailPoint Atlas is the next-generation multi-tenant SaaS platform that delivers the critical elements needed to build, maintain, and scale a strong, enterprise-class identity security program.
IAB Australia has launched a Search Working Group to look at how agencies and brands can make the most of their search investments and plan for future technological and behavioural changes. Indago Digital’s MD, Gary Nissim has been appointed as Chair, while other group members are drawn from Google, Microsoft, Ryval Media, Half Dome and dentsu.
PlayStation® gamers can now experience the speed and technology of Seagate’s PCIe Gen4 NVMe solid state drives (SSD) on their consoles. Seagate Technology Holdings plc (NASDAQ: STX) announced its officially licensed for PlayStation Seagate Game Drive PS5® NVMe™ SSD is available for pre-order starting today . The drive offers gamers the latest PCIe Gen4 NVMe SSD technology and the fastest performance from the company’s line of officially licensed for PlayStation storage products – bringing speed, endurance, and high capacity to PlayStation 5.
SailPoint Technologies, Inc., a leader in enterprise identity security, today released the findings from the 2023 edition of its annual research report, ‘The Horizons of Identity Security,’ at Navigate 2023. Produced in collaboration between SailPoint and Accenture, a leading global professional services company, the report is based on insights from more than 375 global cybersecurity executives across the Americas, Europe and Asia. The goal was to examine the current state and future direction of the identity security market.
IAB Australia today announced the appointment of Domain Group to the IAB Board as of October 2023. Domain Group’s Chief Marketing Officer, Rebecca Darley, will represent the company on the Board.
CEO of IAB Australia Gai Le Roy said: “We are delighted Domain Group will be joining the Board and bringing its nuanced perspectives to the table. I am looking forward to having Bec Darley, a leading marketer with a strong understanding of digital audiences, as one of our directors identifying and driving ways to support and improve the digital advertising industry.”
