IAB Australia has announced the appointment of Sarah Kruger as its Director of Policy and Regulatory Affairs effective immediately. Sarah will work with IAB member organisations, other trade associations, policy makers and the global IAB network, with the primary goal of distilling and navigating the myriads of local and global regulatory frameworks that underpin the digital advertising ecosystem today and into the future.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that CyberArk Secure Cloud Access (SCA) MCP Server and CyberArk Agent Guard are now available in the new AWS Marketplace AI Agents and Tools category. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agent solutions using their AWS accounts, accelerating agent and agentic workflow development.
Australian consumers are continuing to shop online in high numbers, but they are expanding the ways they discover and evaluate products according to the Australian and New Zealand Commerce Report 2025 which was released today by IAB and Pureprofile. The Report also found that while cost-of-living pressures have eased slightly, shoppers remain highly value-conscious with 72% of consumers actively cutting back on non-essential items, down from 75% in 2024.
Retail media advertising is now an integral part of holistic media planning according to the IAB Australia Retail Media State of the Nation 2025 Report, which was released today. The Report found that seven in ten advertisers and agencies using retail media have increased their investment in the last twelve months and 77% now work with three or more retail media networks, up from 58% last year. However, the Report also notes that as the sector scales, brands and agencies are seeking more transparency and consistency, along with better data access, consistent metrics and unified measurement frameworks across retail networks.
Seagate Technology Holdings plc (NASDAQ: STX), a global leader in mass-capacity data storage, today announced the global channel availability of up to 30TB Exos® M and IronWolf® Pro hard drives. Built on Seagate’s Mozaic3+™ platform and powered by heat-assisted magnetic recording (HAMR) technology, these drives are engineered to meet increasing demand for scalable, high-performance storage driven by the rise of AI deployments that are supplementing traditional enterprise infrastructure development. With over one million Mozaic hard drives now shipped, Seagate has reached more than just a milestone—it has marked a defining moment that underscores the strength and maturity of its breakthrough storage technology.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+’s premium streaming TV inventory in Australia for the first time. Following the launch of its ad-supported plan in the market, Paramount will leverage Magnite technology to give advertisers an unparalleled opportunity to reach engaged streaming audiences with greater efficiency and transparency in a premium environment. This announcement marks another key milestone in Paramount Australia’s business and technology transformation, paving the way for Paramount Connect.
IAB Australia announced today that Mitchell Greenway, Managing Director APAC at OpenX has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces Nicole Prior, who was most recently Head of Media and Adtech Solutions APAC at Microsoft Advertising.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with eye-tracking insights. The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), and social media–unlocking a more complete view of cross-platform effectiveness.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025 and cost unprotected advertisers an estimated $2.5 million since the start of 2025.
DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organisations. The Council represents the next step in the evolution of DV’s News Accelerator program, which aims to further align DV’s technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum.
Verint® (NASDAQ: VRNT), The CX Automation Company™, today announced its The State of Customer Experience 2025 report, revealing a seismic shift in consumer expectations and a clear call to action for brands: Deliver a competitive customer experience or risk losing them.
DoubleVerify ("DV") (NYSE: DV), a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to drive superior outcomes across walled garden environments. The solution initially will launch across proprietary video platforms, enabling advertisers to enhance performance while safeguarding brand equity.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced console and partner program updates designed to help Managed Services Providers (MSPs) drive profitable identity security-based growth. CyberArk MSP Hub is an evolved SaaS-based management console that offers a one-stop-shop entry point for MSPs to offer the CyberArk Identity Security Platform to their customer base, and will be supported by a new MSP-optimised partner program.
Scope3, the agentic media platform driving safe and sustainable growth for brands, today announced significant performance results from its Brand Standards product and the launch of Brand Stories, an agentic AI solution that enables brands to connect with their audiences where their narrative will resonate most.
Video advertising in Australia is continuing to surge with 27.5% of all online advertising investment now allocated to video. This is despite marketers flagging macro-economic conditions, cross channel media measurement and AI as key challenges to advertising and marketing investment in 2025. According to IAB Australia’s 2025 Video Advertising State of the Nation Report, which was released today, brand safety and suitability also remains a concern, as well as understanding how consumer viewing is evolving.
Meltwater, a global leader in media, social and consumer intelligence, has unveiled its latest AI innovations, led by Mira, a game-changing AI teammate marking the next evolution in Meltwater’s AI-powered product suite. Combining the power of AI agents with GenAI, Mira delivers instant insights through an intuitive chat-based interface, streamlining time-consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their digital advertising campaigns.
The Australian internet advertising market has continued to grow, reaching $4.2bn for the March 2025 quarter, an increase of 11.6% year on year. The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) released today, also showed that the local market experienced a much softer than usual seasonal decline in spend from the December quarter at -1.8% in 2025 versus -4.2% in 2024.
SailPoint, Inc. . (Nasdaq: SAIL), a leader in unified identity security for enterprises, today released a new research report titled ‘AI agents: The new attack surface. A global survey of security, IT professionals and executives.’ The report highlights an urgent need for improved identity security as AI agents gain widespread adoption.
Seagate Technology Holdings plc (NASDAQ: STX), a leading innovator of mass-capacity data storage, today hosted its 2025 Investor and Analyst Event and outlined the Company’s clear strategy to capture growth opportunities ahead, drive profitability and build long-term value for customers and shareholders.
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