Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships.

carsales joins IAB Australia Board

IAB Australia today announced the appointment of carsales to the IAB Board as of June 2021.

Carsales Commercial Director of Media (Strategy, Trading, Ad Operations), Davor Vilusic, will represent the company on the IAB Board, with carsales Commercial Director of Media (Sales and Customer Solutions), Vanya Mariani, as the alternate.

University of Arizona speeds up COVID-19 vaccine roll-out with Genetec AutoVu ALPR and Traffic Sense

When the University of Arizona (UA) was chosen as a COVID-19 vaccine point of dispensing (POD), they wanted to put in place a distribution process to get the vaccines out to as many people as possible as quickly and efficiently as possible. To do this, they turned to Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, and Route1 Inc., a leading data-centric systems integrator.

Australian digital advertising continues to outpace overall ad market with retail advertising surging

The Australian digital advertising market has continued its strong growth trend, to reach $2.883m for the March quarter 2021, up 25.8% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail advertising is surging and that classified advertising is rebounding reflecting the overall health of the Australian economy and increasing consumer confidence.

Genetec Clearance camera registry streamlines public/private collaboration, and helps agencies close cases faster

Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions today announced an update to its camera registry module for Genetec Clearance™ (Clearance) a digital evidence management system that facilitates collaboration between public safety agencies, corporate security departments, businesses, and the public.

Magnite Closes SpotX Acquisition

Magnite (Nasdaq: MGNI) today closed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital.

InMobi Launches In-Game Advertising to Global Brands and Agencies

InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.

InMobi Launches UnifID Identity Solution for App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.

Use of First-Party Identifiers shows significant lift in eCPMs according to findings from Magnite and Adform

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Tricentis Unveils 2021 State of Enterprise Application Testing Report

Tricentis, the world’s #1 platform for modern cloud and enterprise applications, announced today its “How the World’s Top Organizations Test” report analysing how industry leaders test the software their businesses rely on. For this first-of-its-kind report, Tricentis collected data from 100 Fortune 500 (or global equivalent) organisations and major government agencies across the Americas, Europe, and Asia-Pacific.

InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

InMobi, one of the world’s leading independent marketing cloud today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimise customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.

InMobi ramps up presence in ANZ to boost its programmatic business

InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients.

Seagate first to ship over 3 Zettabytes of data storage capacity

Seagate Technology plc (NASDAQ: STX), a world leader in data solutions has announced it has shipped three zettabytes of hard drive storage capacity, surpassing that milestone in March 2021.

It had previously taken Seagate 36 years to ship its first zettabyte in total. It then took less than another four years to reach a total of two zettabytes shipped, and just over two more years to accomplish a total of three zettabytes shipped since the company’s founding.

Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.

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