InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP). This will give advertisers, brands and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and a global user base, at scale.
Leading Out-of-Home media company JCDecaux New Zealand today announced the appointment of Mike Brown to the role of Account Director – Direct. Mike brings over two decades of outdoor media sales experience to JCDecaux to further strengthen its growing direct sales team.
Magnite has announced that Maddy Mewing is joining as Seller Lead in Australia, covering Nikola Small’s role while she is on maternity leave. Maddy will head up Magnite’s growing publisher accounts team and develop key relationships with Magnite’s portfolio of broadcaster and publisher clients, with greater revenue responsibility.
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released the findings from a Forrester Consulting study “The Future of Mobile Advertising in a Privacy First World.” The study, which was commissioned by InMobi, found that two thirds of Australian and New Zealand businesses are in the early stage of consumer data privacy practice management of maturity, still trying to identify and understand the impact of consumer data privacy developments on their current digital/mobile advertising strategy.
Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data. This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV Plus. Magnite already works with Samsung Ads in the US, EMEA, LATAM, and India.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced the immediate availability of a new generation of its Synergis™ Cloud Link PoE-enabled IoT gateway for access control. Manufactured in North America to mitigate supply chain delays, Synergis Cloud Link addresses increasing demand for non-proprietary access control solutions and provides a safe and secure gateway to a cloud or hybrid deployment.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an exclusive partnership with Scope3, the preeminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced new CyberArk Endpoint Privilege Manager functionality that extends protection to Linux platforms. Now security and IT professionals can easily enforce least privilege and implement foundational just-in-time security controls across Linux endpoints in any environment.
Today’s multicloud is a mix of clouds that don’t communicate well. As multicloud complexity and the related costs are on the rise, the friction leads to data lock-in—and the resulting loss of business value. But it doesn’t have to be that way, says a new industry report.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today unveiled Qualys Vulnerability Management, Detection and Response (VMDR) 2.0. The new cloud-based solution gives unprecedented insights into an organisation’s unique risk posture along with the ability to use drag and drop workflows to orchestrate responses.
The local Australian online advertising market has continued to grow, reaching $3.449bn for the quarter ending 31st March 2022, an increase of 19.2% on the same period in 2021 according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
Leading Out-of-Home media company JCDecaux today announced that it has received official carbonzero certification through Toitū Envirocare for both its business, and its products and services.
Leading Out-of-Home media company JCDecaux today announced that Reconciliation Australia has formally endorsed the company’s first Reflect Reconciliation Action Plan (RAP) seeing JCDecaux take its first step in cementing its commitment to meaningful reconciliation efforts in Australia.
InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, announced expanded charters for the local team in Australia and New Zealand (ANZ) today, including the expansion of Richard O’Sullivan’s role as VP & General Manager, ANZ to double-hat and become VP of Agency Partnerships in Asia Pacific (APAC).
AI-enabled video imaging and analytics systems require support for heavy workloads that process and analyse multiple streams and thousands of hours of video data. Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, launched the new SkyHawk™ AI 20TB hard disk drive (HDD). The mass-capacity HDD adds to the company’s leading line of video imaging and analytics (VIA) devices.
IAB Australia has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October 2022 and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques.
Leading Out-of-Home media company JCDecaux today announced the official launch of e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is adding advanced remediation to the Qualys Cloud Platform. The new update enables organisations to fix asset misconfigurations, patch OS and third-party applications, and deploy custom software. The result is improved efficiency by eliminating the need to use multiple products and agents and a more comprehensive approach to remediation.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. This fifth year anniversary report explores how far the industry has come since 2017.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced the launch of CyberArk Ventures – a $30 million global investment fund designed to empower the next generation of disruptors solving complex security challenges with innovative technology. CyberArk has initially aligned with four Venture Capital investors: Venrock, YL Ventures, Team8 Capital and Merlin Ventures.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
