Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies having used pDOOH and 48% at least regularly considering it according to the Attitudes to DOOH 2022 Report which was released today by IAB Australia at AdTECH:OOH. The Report is based on a survey of 530 advertising professionals across agencies, brands and ad technology suppliers in the Australian market conducted in July 2022.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced it has raised US$10M (debt and equity combined) seed funding from leading San Francisco based Partners For Growth and Singapore based boutique investment growth advisory firm Yefira Group specialising in adtech investment consulting. TotallyAwesome enables a youth-safe digital ecosystem by curating the largest supply of media inventory for brands to engage with more than 500 million monthly active under 18-users across APAC, safely.
Leading Out-of-Home media company JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to facilitate the creation of an immersive marketing event at Southern Cross Station for the region’s current tourism campaign.
Tricentis, a global leader in continuous testing for modern cloud and enterprise applications, today announced the findings from a global survey of more than 2,600 DevOps practitioners—AI-Augmented DevOps: The Next Frontier. The study examines AI augmentation in DevOps environments and finds the majority of organisations value AI-augmented DevOps and recognise its potential to fuel innovation and impact business.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is adding External Attack Surface Management (EASM) capabilities to the Qualys Cloud Platform. Integrated into CyberSecurity Asset Management 2.0, the new component adds the external attacker view to identify previously unknown internet-facing assets for a complete and accurate picture of the enterprise attack surface.
Today, Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, announced two additions to its Nytro® portfolio, the Nytro 5550 SSD and Nytro 5350 SSD. Engineered with Phison technology for high performance, efficiency, and increased storage density in data centres, the new products comprise the Seagate® Nytro 5050 NVMe™ SSD series. Designed to offer more computing with less energy consumption, they provide a cost-effective solution that eliminates bottlenecks, improves quality of service (QoS), and delivers the highest levels of data integrity and security for business applications.
The Australian Ecommerce Report 2022 released today by IAB Australia and Pureprofile (ASX: PPL) has found that while shoppers have been able to get back into physical stores, regular online purchasing for both groceries and retail products have increased since last year with 83% of online shoppers buying every month.
Leading Out-of-Home media company JCDecaux New Zealand has released the results of its latest proprietary research project, which revealed that Out-of-Home creative incorporating distinctive brand codes – including logo, colour, shape, tone of voice and style of imagery – averaged a 13 per cent uplift in category mental availability versus weakly coded ads.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced it was named a Leader in the 2022 Gartner® Magic Quadrant™ for Privileged Access Management1. The company was positioned both highest in ability to execute and furthest in completeness of vision for the fourth time in a row.
Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fourth quarter and fiscal year ended July 1, 2022.
According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, continues to be recognised as the leader in global video surveillance software. The scope of this year’s report was expanded to include VSaaS (Video Surveillance as a Service) for the first time, and Genetec credits its continued market leadership to the development of innovative and flexible cloud solutions, and the strength of its unified security platform, Security Center.
TotallyAwesome, Australia’s most advanced digital advertising network for Gen Z and families, today announced the Australian and APAC launch of TotallyPlay, a gaming platform that enables brands and advertisers to connect with the region’s estimated 450+ million gamers[1] aged under-18 without the need for third-party online data.
JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG spend as the cost of living rises and household budgets are put under pressure.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced CyberArk Secrets Hub, a new Software-as-a-Service (SaaS) solution. Secrets Hub makes it easier for developers in hybrid environments to consume secrets on Amazon Web Services (AWS) using AWS Secrets Manager, while security managers retain centralised control and the ability to enforce unified policies over secrets using existing processes and infrastructure.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, is making several announcements today at the CyberArk Impact 2022 event that put cybersecurity innovation at the epicenter of identity protection. Continuing to define and lead the Identity Security market, only CyberArk can deliver comprehensive advancements in key areas that help customers enable Zero Trust, such as privileged access management, identity management, cloud privilege security and secrets management, to give organisations the confidence they need to accelerate business transformation with less risk.
Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in Australia” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen (39%) and discuss the ads with someone (32%) after the fact.
Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the APAC region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia.
In a marked shift from being used to reach niche, hard-to-reach audiences, the second wave of the 2022 IAB Australia Game Advertising State of the Nation report has found that media agencies now see game advertising as an opportunity to reach diverse audience groups as the gaming landscape continues to evolve.
Zonos, the global technology leader for cross-border commerce, today announces that they have appointed Tyson Hackwood as General Manager for their Asia-Pacific (APAC) office.
Tricentis, a leading testing platform for modern cloud, has appointed Robert Yue as Vice President for Australia and New Zealand (ANZ). In this newly created position, Robert will be responsible for driving the company’s expansion across Australia and New Zealand, as well as developing its regional go-to-market strategy.
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