DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it has achieved ISO 27001:2013 certification for its Information Security Management System. ISO 27001 is the most widely recognised international standard for information security management and is a testament to DV’s continued commitment to creating a culture of trust and excellence for the benefit of our clients and partners.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced the launch of Lyve™ Cloud Analytics platform, a complete cloud-based analytics solution that includes storage, compute, and analytics, to help Lyve Cloud customers lower the total cost of ownership (TCO) and accelerate time to value with their DataOps and MLOps (machine learning operations). Adding the analytics capability to the most frictionless cloud storage, Seagate enables enterprises to activate their stored data in an open data lake architecture for analytics at petabyte scale, further accelerating time to implementation and innovation, yielding up to 40% cost saving compared to other available offerings in the market.
In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux.
Scope3, the source of truth for supply chain emissions data across the media and advertising industry is expanding into Australia, where it will build a strategic hub for product development and collaborative go-to-market teams serving Australia and the broader JAPAC region. Sydney based June Cheung has been appointed Head of JAPAC and will lead Scope3’s expansion and strategic partnerships in the region.
IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open.
Retail marketers are being advised that hybrid shopping is here to stay, with research released today showing that 60% more Australians will shop on their mobile this festive season and 30% fewer Australians will shop in store, compared to 2021. The data which comes from InMobi’s “2022 Holiday Shopping: What Brands and Retailers Need to Know” research report, also shows that 49% of Australians have already made concrete shopping plans, a three-fold increase on 2021.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimise campaign performance using in-depth “attention data” on ad engagement and ad exposure.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it acquired the assets of Blue Hexagon. This brings AI/machine learning (AI/ML) to the Qualys Cloud Platform to help convert petabytes of highly integrated data into meaningful insights for customers.
Zonos, the global leader in cross-border technology, has joined the Universal Postal Union (UPU) Consultative Committee, bringing decades of cross-border expertise to the table. Specialising in data and technology for calculating customs duties, taxes, and fees for international transactions, Zonos' membership will drive technological advancements in the postal industry worldwide. Zonos is contracted with postal service organisations to provide accurate data, improving global shipment efficiency using cutting-edge technology.
Developments in the attention economy are providing marketers with additional insights on their advertising investments but too much attention is being placed on ad attention metrics in isolation according to IAB Australia’s Ad Attention Measurement Landscape Report. Offering the largest collation of information and perspectives on ad attention measurement available in the Australian marketplace, the Report cuts through the hype to provide balanced information on the emerging techniques for measuring advertising attention, helping marketers explore the various methodologies and identify which will work best for their activity and business scale.
Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated high-level cross-channel dashboards, and granular reports platform. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, has expanded its presence in Australia and New Zealand with the appointment of Simon Ractliffe as Regional Vice President and Paul Digby in the newly created role of Channel Director.
TotallyAwesome, Australia’s most advanced digital advertising network for kids, teens, and families, today announced the appointment of Tom Simpson as Non- Executive Chair. The appointment comes just weeks after the company announced that it successfully raised US$10 million in seed funding from Partners for Growth and Yefira Group to invest in product development, onboard sales, data science and machine learning talent; and explore strategic mergers and acquisitions.
Magnite has announced that Priyanka Bajaj is joining as Head of Demand Facilitation in Asia. Priyanka will be responsible for building and leading the Magnite Demand Facilitation team in Asia, with a focus on developing and growing key strategic demand-side relationships with leading media agencies, DSPs and buyers in the region and driving accelerated growth.
With the great power of the hard drive comes the great responsibility to securely store and quickly access data. Inspired by the world of Marvel’s Spider-Man™, Seagate® Technology plc (NASDAQ: STX) today introduced three all-new officially licensed Marvel limited-edition Spider-Man external hard disk drive (HDD) designs in Australia and New Zealand. They join the company’s line of special edition storage devices.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a major new release of its flagship unified security platform, Security Center.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced its next-generation Exos® X, the advanced storage arrays powered by Seagate’s sixth generation controller architecture. The new Exos X systems feature up to twice the performance of the previous generation and enhanced enterprise-class durability. To help protect the stored data, Exos X systems incorporate ADAPT (Advanced Distributed Autonomic Protection Technology) erasure coding solution with Seagate’s innovative self-healing storage technology ADR (Autonomous Drive Regeneration).
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its partnership with Red Planet to offer brands exclusive access to Red Planet Audiences for in-app advertising on the InMobi Exchange. These will be made available through InMobi’s new series of vertical and customised private marketplaces, Curated, by InMobi. Additionally, InMobi has signed a new data partnership with Eyeota and expanded its existing relationship with Experian to make their audiences available on the new private marketplaces across Australia & New Zealand.
The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the financial year ending 30th June 2022 according the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. Fuelled by the Federal Election as well as both the summer and winter Olympics, all categories recorded double digit growth year-on-year, with video advertising peaking at 58% share of general display advertising. However, the data from OAER highlights more modest growth of 10.6% in the June quarter, reflecting market changes and a recalibration of activity.
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