Qualys Inc., (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, today released its 2023 TruRisk Research Report. The report traverses the global number of vulnerabilities detected by Qualys in 2022 – upwards of 2.3 billion. The findings of the report match the opportunistic behavior of threat actors who continue to be agile in modifying techniques to achieve successful exploits.
impact.com, the world’s leading partnership management platform, today announced a raft of promotions as it continues to expand its brand, publisher, and agency portfolio across APAC.
IAB Australia announced today that Adele Wieser, Regional Managing Director, APAC, Index Exchange, has been appointed as the Chair of its Executive Technology Council (ETC) effective immediately. Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.
In an effort to drive quick time-to-value to customers worldwide, SailPoint Technologies, Inc., a leader in enterprise identity security, has rolled out a new non-employee risk management capability based on the company’s January 2023 acquisition of SecZetta. The SailPoint Non-Employee Risk Management solution is available now as an add-on to the SailPoint Identity Security Cloud.
The Advertising Industry Debate Club, backed by IAB Australia, launches an empowering event, Opportunity Summit, to discuss opportunities in the Australian market after the recent tech-layoffs and the current economic instability.
News Corp Australia has today been announced as the first Australian publisher to collaborate with InfoSum to expand its first-party data collaboration capabilities. Using InfoSum’s decentralised data collaboration platform and secure bunker technology, advertisers can match their first party data against News Corp Australia’s significant addressable digital audience. This relationship will empower advertisers to plan and deliver data driven marketing campaigns while prioritising consumer privacy and data integrity.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.
SailPoint Technologies, Inc., a leader in enterprise identity security, today unveiled the findings of a new research report analysing the State of Identity in Australia and New Zealand. According to the report, which surveyed over 560 businesses, most organisations now have the basic identity and access management technology yet continue to struggle with identity management, which could be due to the complexity in orchestrating dynamic workplaces, hybrid and remote workforces, and the rise of non-human identities.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced enhancements to Workforce Password Management. CyberArk’s cloud-based enterprise password management solution enables organisations to securely capture, store and manage password-based applications and other secrets. New capabilities provide administrators with greater flexibility and control to reduce risk and improve security for web applications.
Leading Out-of-Home media company JCDecaux New Zealand has unveiled its new world-class wrap-around Digital Large Format screen at Manukau Road, Auckland – The Continental.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Campaign AutomatorTM for Google Campaign Manager 360. DV Campaign AutomatorTM is a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder campaign execution and performance. DV Campaign AutomatorTM works across all formats and devices, including desktop, mobile web, mobile app and CTV.
InMobi, a leading provider of mobile marketing and monetisation technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers. Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimising programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
TotallyAwesome, a youth-first specialist marketing and media company, is offering employees up to USD $5,000 towards fertility fees as well as extra leave for those receiving treatment.
TotallyAwesome, a youth-first specialist marketing and media company, announces the appointment of four senior executives as it grows operations in Asia Pacific to cater for the demand in brands wanting to engage Gen Z and Gen Alpha. Pablo Gomez joins as Chief Strategy Officer APAC, Belinda Casselden as Head of Marketing APAC, Brian Riedlinger as Chief Delivery Officer and Jeff Franco as Regional Head of Growth APAC. All four roles are newly created positions.
Two thirds of Australian advertisers and agencies who have used retail media now consider it as part of their holistic media planning according to a new released today by IAB Australia. The inaugural Retail Media State of the Nation Report also found that 31% of advertisers have been able to make a case to increase marketing budgets for retail media, while 69% reallocated budget from social, trade retail, digital and traditional media channels. 60% of respondents view retail media as a key part of their advertising strategy following the deprecation of third-party cookies.
A new study carried out by leading Out-of-Home media company JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel.
Tricentis, a global leader in enterprise continuous testing, today announced its 2022 results, industry recognition, and growth in its global footprint, product portfolio and partnerships, driving momentum for the year ahead. In 2022, the company generated nearly $300M in revenue, growing more than 30% year over year, and made investments in various parts of the business to benefit both its customers, partners, and employees. Newly opened offices, including the company’s global headquarters in Austin, Texas, a strategic R&D center and office in Prague, Czech Republic, and a new, expanded office in London, United Kingdom, enable employees to provide world-class service to new and existing customers across the globe, such as T-Mobile, ITOCHU, and the Football Association, to name a few.
The size of Australia’s digital audio advertising market including podcasts, music and radio streaming has been revealed for the first time, with digital audio ad spend hitting $221.2 million in calendar year 2022, according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.
IAB Australia today announced that Matt Rowley, CEO of Pedestrian Group has been appointed Chair of the IAB Australia Board, while Vanya Mariani, Commercial Director – Media (Sales & Customer Solutions) for Carsales, has been elected deputy chair. Caroline Oates, Head of YouTube, Google; Sarah Myers, General Manager – Audience & Marketing, REA Group and John McNerney, Senior Director – Platforms APAC, Yahoo have also joined the Board, with Andrew Brain stepping in to represent Seven West Media.
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