Scope3, the source of truth for supply chain emissions data, unveiled Climate Shield, an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’ This always-on approach to decarbonisation will drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem.
IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023. Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised by high attention.
JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform.
DoubleVerify, (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its first impact report, highlighting the company's progress and investments in climate and sustainability, people, culture and equity, and business ethics and governance goals.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released findings from its global “Factors That Influence Brand Safety and Suitability” report. The groundbreaking study, conducted in collaboration with Publicis Media and leading brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants across 17 countries. The results help advertisers around the world better understand the factors they should consider as they seek a more holistic and nuanced approach to brand safety and suitability.
IAB Australia has launched a Data Collaboration Platforms Explainer to help marketers, tech vendors, agencies and publishers understand the varied capabilities of, and responsible approaches to, data collaboration in digital advertising.
Leading Out-of-Home media company JCDecaux announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, and Cowbell, a leading provider of cyber insurance today announced they are expanding their partnership, adding a real-time attack surface intelligence feed from Qualys' External Attack Surface Management (EASM) to assess customer cyber risk for cyber insurance purposes.
Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in mass-data storage infrastructure solutions, today announced that it is over 50 percent towards its 2030 moonshot goal of powering 100% of its global footprint with renewable energy and that it has extended the life of over one million hard disk drives (HDD) and solid-state drives (SSD) through its refurbishment program in fiscal year 2022 (July 2021 – June 2022).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Daniel Slotwiner to Senior Vice President of Attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy and commercialisation activities, as well as the development of attention-based industry research and campaign performance insights and recommendations.
The programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed. That’s according to Scope3’s ‘Q1 2023 State of Sustainable Advertising’ report, providing the most comprehensive data ever compiled on the digital advertising sector’s carbon footprint.
Today, Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, introduced the new Seagate IronWolf ® Pro 22TB conventional magnetic recording (CMR)-based hard disk drive (HDD). The company’s highest capacity CMR HDD, the new drives deliver market-leading capacity, dependability, and powerful performance for multi-user workloads and enterprise RAID solutions.
InMobi, a leading provider of content, monetisation, and marketing technologies, today announced that it has appointed Susannah Llewellyn as VP of Agency Partnerships for Asia Pacific, including Australia and New Zealand. Based in Singapore, she will be responsible for driving InMobi’s strategic growth with key media agency partners and holding companies in the region.
Today, at the NAB 2023 conference, Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, and QNAP Systems Inc., a leading network attached storage (NAS) vendor, announced their integrated portfolio of edge to cloud enterprise storage solutions. Developed to help small-to-medium sized businesses (SMBs) and content creators manage data from edge to cloud, the portfolio delivers a range of innovative enterprise-scale solutions that include Seagate’s IronWolf™ Pro Hard Drives (HDD), QNAP’s high-capacity NAS solutions with Exos™ E series JBOD systems and Seagate Lyve™ Cloud.
IAB Australia today published its response to the Attorney General’s Department’s Privacy Act Review Report 2022, expressing concerns that what is proposed could severely restrict digital advertising and online publishers and platforms’ ability to provide free content and services.
Today, Star Wars fans can choose to represent their side of the Force with the new collectible Seagate® Solid State Drives (SSD) inspired by iconic characters of the Star Wars galaxy. Featuring interchangeable faceplate designs honoring Obi-Wan Kenobi, Darth Vader, and Luke Skywalker, the latest additions to the company’s line of licensed special edition storage devices bring PCIe Gen4 speeds, peak performance, and customisation to the battle stations of Star Wars collectors and tech enthusiasts.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced findings of a global survey that explores trends in Identity Security adoption and the relative maturity of organisations embarking on related strategies. Results show that only 9% of organisations are taking an agile, holistic and mature approach to securing identities throughout their hybrid and multi-cloud environments. The report features an Identity Security maturity model to help cybersecurity leaders assess their current strategies, uncover risks and take steps to strengthen cyber resilience.
Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts.
Verint® (NASDAQ: VRNT), The Customer Engagement Company®, today announced an expanded partnership with Google Cloud to help organisations improve contact centre performance through the integration of Google Cloud's Contact Centre AI and Verint Customer Engagement Platform.
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