Seagate Technology Holdings plc (NASDAQ: STX), a leader in mass-capacity data storage, today released the Decarbonising Data report, its latest global report based on a commissioned survey, highlighting the growing sustainability challenges facing data centres as enterprises scale to meet the demands of AI.
As the 2025 Federal Election campaign gains momentum, new insights from Meltwater, a global leader in social and media intelligence and data analytics, reveal a nation that is highly engaged, but deeply dissatisfied.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximising media quality, campaign performance and advertising ROI.
Sydney, AUSTRALIA – 15th April 2025 – InfoSum, the world’s leading data collaboration platform, has appointed Tim Richardson as Client Partner, New Zealand – its first on-the-ground hire in the country. The move underscores InfoSum’s expanding footprint in New Zealand, as demand for its secure and privacy-safe solutions accelerates.
To help organisations implement and secure identity access controls for AI agents, CyberArk (NASDAQ: CYBR), the global leader in identity security, is working with Accenture (NYSE: ACN) to integrate Accenture’s AI Refinery™ with its AI-powered Identity Security Platform. This integration will provide clients with robust tools to manage and secure AI agents based on Zero Trust principles, which assume all users and devices require continuous verification and authorisation.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the availability of CyberArk Secure Workload Access Solution ,1 delivering the industry's most comprehensive protection for all non-human identities that matter. The solution will enable security teams to gain visibility and control over the entire machine identity lifecycle, from creation and governance to automated rotation and renewal.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the CyberArk Secure AI Agents Solution, which will allow organisations to implement identity-first security for agentic AI using the CyberArk Identity Security Platform. The solution will help organisations mitigate new and unique identity-centric risks as AI agents autonomously communicate with other agents, access sensitive information, escalate privileges, interact with critical infrastructure, and modify their behaviors to accomplish complex tasks.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their successful collaboration.
SailPoint, Inc. (Nasdaq: SAIL), a leader in unified identity security for enterprises, today unveiled several new SailPoint Identity Security Cloud updates, all available this quarter. These new capabilities reflect SailPoint’s fundamental understanding of the modern identity landscape, and focus on key areas including Machine Identity Security, Data Access Security, AI, application onboarding, and connectivity. SailPoint also announced SailPoint Success Acceleration Service Packages, a new program providing customers with tailored expertise, flexible engagement, and an integrated approach to identity management and security.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that CyberArk Secure Browser has achieved SOC 2 Type 2 Compliance, underscoring CyberArk’s commitment to apply the right level of privilege controls to secure every user’s action, from endpoint to application. This certification confirms that CyberArk Secure Browser uses effective controls and processes to secure and protect customer data, aligning with strict security standards.
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, today announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.
Affiliate and partnership marketing activity is increasing in Australia, with 89% of advertisers and agencies who use the channel flagging their intention to maintain or increase their investment over the coming year. The data, which comes from the IAB Australia Affiliate and Partnership Marketing Report, also found that as the industry grows, marketers are looking for greater guidance on measurement, tracking, effectiveness, payment models and best practices.
SailPoint, Inc. (Nasdaq: SAIL), a leader in unified identity security for enterprises, today announced SailPoint Harbor Pilot, a set of AI agents designed to help identity teams work smarter, respond faster and secure their organisations more efficiently. Unveiled at the Gartner® Identity & Access Management Summit in London, Harbor Pilot automates identity security tasks, simplifies workflow creation, and provides AI-driven insights through conversational prompts, reducing administrative burden and improving security posture.
IAB Australia announced today that Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising has been appointed as the Chair of its Executive Technology Council (ETC) and also become the ETC representative on the IAB Australia board. Prior replaces Adele Wieser, MD of Index Exchange, who has completed her two-year stint as Chair.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today released its 2025 State of Machine Identity Security Report, revealing that machine identity-related security incidents are on the rise, as the volume and complexity of machine identities continue to multiply. The report found that while the majority of Australian organisations have some form of machine identity security program, many are still immature, with less than half having a dedicated program – 13% below the global average - and nearly half of Australian security leaders reporting security incidents or breaches caused by compromised machine identities.
Scope3 today announced the launch of the Scope3 Agentic Media Platform to help partners build and sell agentic media products — AI-enabled media products that are efficient and sustainable by design. Publishers, ad tech platforms, curators and agencies can use the platform to create agentic media products that leverage expert AI agents and custom algorithms to deliver more effective media buying for brands.
CyberArk (NASDAQ: CYBR) and Device Authority, in collaboration with Microsoft, have launched a solution that strengthens and scales connected device authentication to enterprise applications with Zero Trust principles. It helps manufacturers reduce cyber risk from connected devices in factory floors and edge environments with robust identity security, automated access management and device lifecycle protection.
Venafi, a CyberArk Company, announced today the general availability of its SaaS machine identity security product portfolio, including TLS Protect Cloud, TLS Protect for Kubernetes and Venafi Firefly, in Australia.
Podcast advertising is firming up as an agency favourite for 2025, according to IAB Australia’s Australian Audio State of the Nation Report, with 79% of agencies intending to increase their podcast investments this year. Streaming music (65%) and streaming radio (56%) will also see increases in spend according to the Report, with audio’s ability to offer incremental reach on other media and to compliment the media mix, flagged as the key drivers of growth.
Social media continues to shape the way Australians connect, discover brands, and make purchasing decisions, according to Digital 2025 Australia, the latest report from global media intelligence leader Meltwater and socially-led creative agency We Are Social.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
