Stardoll.com Offers Brands like Disney the Perfect Way to Target Girls
AD2ONE, the global digital group that provides exclusive advertising access to the world’s largest online entertainment destination for young women, Stardoll.com, is thrilled that top brands including Disney are using Stardoll to target teen girls in Australia. Stardoll has recently surpassed an incredible 50 million members worldwide; with nearly one million of those dedicated followers in Australia, mostly girls between the ages of seven and seventeen. Disney is currently using the Stardoll tween girl site to promote Miley Cyrus’ latest movie, The Last Song, which just came out in cinemas across Australia.
The Stardoll virtual paper doll community for young girls who enjoy fashion, design and making friends allows its members to choose from a collection of celebrity dolls, including the latest Miley Cyrus sponsored doll for her new Disney movie. Visitors to the site can watch the movie trailer and then they receive a virtual promotional t-shirt as a gift in their Stardoll online wardrobe. Every celebrity doll has a wardrobe full of unique clothes and there are new dolls released every week.
Stardoll was recommended by AD2ONE and Carat Victoria as the perfect location for Disney to run its online campaign for The Last Song movie due to its strong tween girl demographics. The premium tween site has loyal female members in an amazing 230 territories that go to the site to experience the site’s unique “social play” approach to celebrity and fashion in 17 languages. In less than four years, the Swedish site has grown to exceed 12.25 million unique visitors per month, 219,000 of which are from Australia with over 45,000 new members signing up daily.
“Due to its tween demographic, Stardoll is the absolute perfect medium to promote Miley’s much anticipated new movie The Last Song. Her fans know and love her for her Hannah Montana character, so they will be very excited to see this new movie,” said Nicole Ryan, Digital Executive, Carat Australia.
“The choice of the amazingly successful Stardoll site by brands like Disney, who want to target teen girls clearly demonstrates the value of premium sites for branding campaigns, which always deliver an outstanding response from the sites’ young member community,” said Phil Duffield, Managing Director, AD2ONE.
Last year, AD2ONE grew 14 per cent despite the challenging economic market and has taken on a record 15 new clients in the last year across various vertical sectors including travel, consumer as well as business and finance. AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, LinkedIN, Reuters, Coles Online, AOL and HotCopper for Australia’s leading agencies, marketers and publishers.
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ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney, Melbourne and Auckland. There are eleven Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au
About Stardoll
Stardoll, a premier virtual fashion and entertainment destination on the web, empowers users to express their creativity within a unique “social gaming” environment that blends childlike play with social networking to deliver a playful, fun-filled approach to fashion, celebrity and dress-up.
Drawing on a core worldwide audience of girls aged 9-17, the site enables members to build stunning likenesses of themselves while offering them an extensive collection of thousands of garments, accessories and other virtual goods from a variety of real world brands. With the site’s innovative StarDesign application, users hone their fashion sense by creating their own virtual apparel. The site is updated weekly with new dolls as well as hand-crafted fashions to fulfill the overwhelming demand and interests of the site’s nearly 12.25 million unique monthly visitors. Over 45,000 new fans join daily, adding to the existing fan-base of more than 50 million registered users in 230 territories.
The company is based in Stockholm, Sweden with offices in Los Angeles, California and London, UK. Stardoll is backed by two of the world’s top venture capital firms: Sequoia Capital, whose track record includes Yahoo, Google and YouTube among many others; and, Index Ventures, whose track record includes Skype among many others.
