Digital Firm Reports 84% YOY Growth into 2010
Global digital group, AD2ONE has reported record year-on-year growth of 84 per cent for the first half of 2010 compared to the same period in 2009. This considerably outstrips the recently announced digital industry average of 17 per cent growth. As a result of this astounding success, the firm is now looking to recruit new staff to satisfy the growing demand for its services across Australia and New Zealand.
AD2ONE’S new hires will include a new Operations Executive as well as a new Business Development Executives based in Melbourne and Auckland.
Phil Duffield, Managing Director, AD2ONE said: “AD2ONE has earned an enviable reputation in the Australasian market and we are excited to be entering the new financial year with a record growth achievement in our pocket during what has been a fairly ordinary year for much of the digital sector despite the widely reported recovery.”
Much of AD2ONE’S growth is due to its highly successful travel category, which has seen the firm’s biggest ever deal secured locally with Visa Australia this year. AD2ONE has also taken on a record ten new clients since January across various vertical sectors including travel, business and sporting publishers including Gourmet Ads, Reuters, Rentahome, SportingPulse, Shopping.com and Holidayhomes.co.nz; as well as Lonely Planet and Takeabreak who have both renewed their contracts.
The digital sales agency’s booming successes in Australia and New Zealand led to the opening of its Melbourne office in September 2009 and an Auckland office in January 2010. Both locations are going from strength to strength and exciting new clients for both will be announced soon.
AD2ONE provides exclusive advertising access to premium vertical brands such as Expedia, Coles Online, Reuters, Lonely Planet and HotCopper for Australia’s leading agencies, marketers and publishers.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are ten Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, Coles Online, AOL, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au
 IAB Australia PWC Online Advertising Expenditure Report – Issued May 2010
Phil Duffield, Managing Director, AD2ONE