Expands its Business & Finance Category with IB Times Site Win
Global digital group, AD2ONE has won the exclusive online advertising rights for the International Business Times Australia financial news site (www.ibtimes.com.au). Online advertising for IBTimes was previously handled by Postclick and AD2ONE won the work in a competitive pitch. IBTimes joins AD2ONE’S successful Business and Finance category, which already features some of the world’s leading providers of online business and market related intelligence. The Australian IBTimes site achieves 380,000 unique visitors per month and its international network of sites attracts four million unique visitors per month.
IBTimes joins AD2ONE’s growing portfolio of business and finance sites which includes the world’s leading news and financial information website, Reuters.com, stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, Australia’s most comprehensive investor education community, www.invested.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au and www.linkedin.com New Zealand, the leading global social media site for business professionals.
“We strive to provide our business audience with the essential financial news from Australia and around the world as it happens, which helps them to make better informed business decisions,” said James Kong, Marketing manager, the International Business Times Australia. Our Australian site provides brands that want to target business decision makers with the perfect channel to target this hard to reach group,” continued Kong.
The International Business Times (Australia) is an online-only publication that produces the latest financial news from all the world’s markets through its global editorial network of 12 autonomous editions including Australia, US, UK, China and India. This network enables IBTimes to give its readers complete breaking and in-depth global reports balanced with local perspectives. Exclusive interviews with top decision makers and trendsetters, combined with coverage on cutting edge innovations make the International Business Times an indispensable source for news.
“We are absolutely thrilled to have added IBTimes Australia to our growing portfolio of premium business and finance sites and we look forward to working with them and our agency contacts to offer brands unique advertising opportunities on the site,” said Phil Duffield, Managing Director of AD2ONE, Australasia.
AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, Coles Online and AOL for Australia’s leading agencies, marketers and publishers.
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are fourteen Australasian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, Coles Online, AOL, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
For more information, please see www.ad2onegroup.com.au
Phil Duffield, Managing Director, AD2ONE AustralasiaInternational Business Times