Premium digital sales house AD2ONE, has added to its extensive range of online properties by partnering with European based W3 incorporated, to deliver advertising opportunities across three of its international properties: Easyroommate, Vivastreet and WhereToSleep.
Kate Tilden, AD2ONE’s commercial director, says the sites offer precise targeting for marketers. Easyroommate, in particular, requires users to register and pay a subscription fee, yet still achieves up to 250,000 unique Australian visitors per month and 12 million ad impressions. The logged in status of its users enables such accurate targeting, where an advertiser could focus on professional non-smoking males with pets, looking for an unfurnished room, in a particular state, for example.
“There are few opportunities to accurately reach a young professional crowd with a disposable income – the average age is 26 years,” says Kate. “These sites are perfectly suited to offers related to moving home, including furnishings, insurance and lifestyle products. We can focus campaigns on very specific demographics and values.
“Of course every campaign needs to reach beyond individual properties. It’s the extent and mix of our inventory that enables us to create such effective results for advertisers.”
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.