Arms Advertisers with Ability to Synchronise Consumers’ Brand Interactions across Multiple Screens
DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, announced today that advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content. The announcement positions DG as the first monetisable ad platform for dual-screen advertising in the industry.
The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognise the content being played on the ‘first’ screen, the TV, and synchronises with it. Upon synchronisation, specific and relevant content can be triggered to the second screen enabling consumers to benefit from enriched brand engagement, without any interruption to their primary viewing experience.
“We’re thrilled to offer advertisers the ability to seamlessly engage consumers simultaneously across multiple screens and devices. This collaboration is a tangible example of convergence in action, marrying the best of online and TV advertising,” said Neil Nguyen, CEO of DG.
The announcement follows collaboration between DG and Civolution, a leading provider of watermarking and fingerprinting solutions. To enable integrated advertising across multiple screens and devices, the platform leverages DG’s asset tagging and metadata, Civolution’s Automatic Content Recognition (ACR), and mobile video ad serving from MediaMind, a division of DG. Commercials broadcast by DG are automatically recognised in real-time using Civolution’s SyncNow – Smart Services and tapping into its extensive television monitoring infrastructure already in place.
“The integration of DG with Civolution means advertisers are now able to significantly enhance the time and ways consumers can interact with content in real-time,” said Alex Terpstra, CEO of Civolution. “Once you are able to synchronise the second screen with the main screen and develop multi-screen ad campaign strategies, you will create a wealth of lucrative opportunities.”
The dual-screen video ad platform experience will be demoed at the National Association of Broadcasters (NAB) Show in Las Vegas at the Civolution booth #SU7923 or DG Suite N204, North Hall.
DG connects over 9,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 8,200 web publishers in 64 countries. The Company’s television segment utilises best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company’s online segment, MediaMind, allows marketers to benefit from optimised management of online advertising campaigns while maximising data driven advertising. For more information, visit www.DGit.com.
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetise media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction (accurate and real-time video synchronisation for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow Civolution on Twitter: @Civolution.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. The MediaMind Platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.